Creating equitable places together
We Made That (wemadethat.co.uk) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Government brands, Non-profit brands, in the 56th percentile of 13432 Real Estate brands.
We Made That is a UK-based urban design and research practice that works exclusively with public sector bodies, local authorities, and charities. The organisation combines urban research with strategic masterplanning and design to produce public space and placemaking solutions aimed at delivering tangible public good and promoting equity in the built environment.
| Brand Name | We Made That |
|---|---|
| Domain | wemadethat.co.uk |
| Industry | Real Estate, Government |
| Main Competitors | Publica (84/100), muf architecture/art, Allies and Morrison (76/100), Hawkins\Brown (77/100), LDA Design (75/100), Studio Egret West (64/100), Arup (89/100) |
Moz Domain Authority 36/100 vs category average 36 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We create equitable places through incisive research and impactful projects." (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is We Made That?", Claude could identify the brand as of November 2026. We Made That is a London-based architecture and urban design practice founded by Holly Lewis and Oliver Goodhall, known for socially engaged design work including public realm projects, research studies, and masterplanning often in partnership with local councils and public bodie Best known for Research-led, socially engaged architecture and urban design projects for public sector clients in London.
When asked "Best brands similar to We Made That?", Claude would recommend We Made That as of November 2026. I'd mention them in a discussion of innovative UK urban design and architecture practices, though they're not a typical real estate brand in the commercial property sense.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
We Made That's main competitors in Real Estate: Publica (84/100), Allies and Morrison (76/100), Hawkins\Brown (77/100), LDA Design (75/100), Studio Egret West (64/100).
Sources: Brand Analyzer scan
We Made That has low AI-search visibility, scoring 13/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: We Made That official site
We Made That offers urban research services, strategic masterplanning, and design services focused on creating public spaces and places. These services are tailored to the needs of public sector bodies, local authorities, and charities.
Sources: We Made That official site
We Made That scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: We Made That official site
We Made That is an urban design and research practice based in the UK that works exclusively for the public sector and charities. It specializes in combining urban research with strategic masterplanning and design to create equitable places and deliver public good.
Sources: We Made That official site
We Made That conducts urban research and provides strategic masterplanning and design services. Its work focuses on public spaces and places, aiming to translate research into impactful, tangible projects that serve the public sector and charitable organizations.
Sources: We Made That official site
We Made That can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: We Made That official site
We Made That's clients include public sector bodies, local authorities, and charities that require research-driven approaches to urban design, masterplanning, and the development of public spaces.
Sources: We Made That official site
We Made That is known for its focus on equity-driven urban design, combining research with masterplanning and design exclusively for public sector and charity clients, rather than private developers.
Sources: We Made That official site
We Made That scores 13/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
We Made That has a weak AI-visibility profile at 13/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify We Made That from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to We Made That: Welspun Corp (76/100), International WELL Building Institute (WELL Certified) (76/100), Wernick Group (76/100), Western Art and Architecture Magazine (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.