Rotterdam's grootste havenfestival
Wereldhavendagen (wereldhavendagen.nl) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Education brands, Media & Entertainment brands, in the 54th percentile of 14005 Travel & Hospitality brands.
Wereldhavendagen is an annual maritime festival held in Rotterdam, Netherlands, celebrating the Port of Rotterdam. First held in 1976, the event features special ships, excursions, and shows on the water, aimed at showcasing the port to the general public through spectacle, education, and experience. It targets families, harbor enthusiasts, students, business partners, and Rotterdam residents interested in the maritime industry and culture. The 2026 edition, its 49th, will take place on September 4-6.
| Brand Name | Wereldhavendagen |
|---|---|
| Domain | wereldhavendagen.nl |
| Industry | Travel & Hospitality, Education |
| Founded | 1976 |
| Headquarters | Rotterdam, Netherlands |
| Main Competitors | Hamburger Hafengeburtstag, SAIL Amsterdam (76/100), Tall Ships Races (85/100), Dunkerque Port Festival, Antwerp Port Festival |
Moz Domain Authority 40/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #449,558 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Op 4, 5 en 6 september 2026 vindt de 49ste editie van de Wereldhavendagen plaats, met bijzondere schepen, spannende excursies en veel spektakel met shows op het water." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Wereldhavendagen?", Claude could identify the brand as of October 2026. Wereldhavendagen (World Port Days) is an annual public festival held in Rotterdam each September celebrating the city's port and maritime industry, featuring ship tours, demonstrations, and activities along the waterfront. Best known for Rotterdam's annual open-port festival showcasing ships, cranes, and maritime industry to the public.
When asked "Best brands similar to Wereldhavendagen?", Claude would recommend Wereldhavendagen as of October 2026. It's a well-known, large-scale cultural and maritime event in the Netherlands that fits naturally when discussing notable European port or harbor festivals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Wereldhavendagen's main competitors in Travel & Hospitality: SAIL Amsterdam (76/100), Tall Ships Races (85/100).
Sources: Brand Analyzer scan
Wereldhavendagen is an annual maritime event held in Rotterdam, Netherlands, celebrating and showcasing the Port of Rotterdam to the general public. First organized in 1976, it has grown into one of the largest harbor festivals in the Netherlands, combining entertainment, education, and business networking around the maritime sector.
Sources: Wereldhavendagen official site
Wereldhavendagen has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 40, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Wereldhavendagen official site
Wereldhavendagen was founded in 1976. Wereldhavendagen operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Wereldhavendagen offers an annual festival program that includes access to special and unusual ships, guided excursions around the port, live shows and spectacles on the water, and educational activities aimed at teaching visitors about the maritime industry. It also provides opportunities for business networking within the maritime sector.
Sources: Wereldhavendagen official site
Wereldhavendagen organizes a multi-day public festival in Rotterdam that brings the city's port to life through ship visits, excursions, water shows, and educational activities. It connects the maritime industry with the public by offering hands-on experiences, demonstrations of port operations, and spectacles involving ships and vessels on the water.
Sources: Wereldhavendagen official site
Wereldhavendagen scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Wereldhavendagen official site
Wereldhavendagen is known for being the Netherlands' leading port festival, featuring special and unusual ships, exciting excursions, and large-scale shows on the water in Rotterdam's harbor. It is recognized as a major annual public event that makes the scale and activity of the Port of Rotterdam tangible for visitors of all ages.
Sources: Wereldhavendagen official site
Wereldhavendagen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Wereldhavendagen official site
Wereldhavendagen attracts families, harbor and maritime enthusiasts, schoolchildren and students, business partners in the maritime sector, and residents of Rotterdam who are interested in the port's industry and culture. The event is designed to appeal to both general audiences seeking entertainment and professionals seeking networking opportunities.
Sources: Wereldhavendagen official site
Wereldhavendagen is popular because it offers a rare opportunity for the public to get close to special ships, participate in exciting excursions, and watch impressive shows on the water, making the usually inaccessible world of the Port of Rotterdam tangible and entertaining for families, students, and harbor enthusiasts alike.
Sources: Wereldhavendagen official site
Wereldhavendagen scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Wereldhavendagen has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #449,558 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Wereldhavendagen from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Wereldhavendagen: Wequassett Resort & Golf Club (76/100), Wencor (76/100), Westcoast Connection (76/100), Westergas (76/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
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