For every teacher, every classroom
White Rose Education (whiterosemaths.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 36th percentile of 12808 Education brands.
White Rose Education is a UK-based organization that produces maths and science educational resources, tools, and guidance for schools, teachers, and parents. It aims to support effective teaching and learning through expertly crafted materials, including printed resources and practical advice, designed to make maths and science accessible for every classroom. The brand positions itself as a trusted provider in the UK education sector, focusing on helping learners succeed through high-quality, curriculum-aligned content.
| Brand Name | White Rose Education |
|---|---|
| Domain | whiterosemaths.com |
| Industry | Education |
| Main Competitors | Twinkl (89/100), Third Space Learning (83/100), Maths - No Problem! (75/100), Power Maths (Pearson) (76/100), Mathletics (3P Learning) (87/100), TTS Group (83/100) |
Moz Domain Authority 43/100 vs category average 49 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #985,788 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "White Rose Education delivers maths and science resources, tools, advice and guidance for schools, teachers and parents." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, YouTube, Instagram; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is White Rose Education?", Claude could identify the brand as of October 2026. White Rose Education (White Rose Maths) is a UK-based education company that produces maths teaching resources and schemes of learning based on a mastery approach, widely used in primary and secondary schools across England. Best known for Its maths mastery scheme of learning, which became one of the most widely adopted maths curricula in UK primary schools.
When asked "Best brands similar to White Rose Education?", Claude would recommend White Rose Education as of October 2026. It's one of the most recognized and commonly used maths teaching resources in UK schools, so it would naturally come up alongside other education providers in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
White Rose Education's main competitors in Education: Twinkl (89/100), Third Space Learning (83/100), Maths - No Problem! (75/100), Power Maths (Pearson) (76/100), Mathletics (3P Learning) (87/100).
Sources: Brand Analyzer scan
White Rose Education has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 26, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: White Rose Education official site
White Rose Education offers maths and science teaching resources, printed materials, educational tools, and practical guidance for classroom and home use. These products are designed to support teachers, schools, and parents in delivering effective maths and science instruction to learners of various ages.
Sources: White Rose Education official site
White Rose Education scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: White Rose Education official site
White Rose Education is a UK-based educational organization that provides maths and science teaching resources, tools, and guidance for schools, teachers, and parents. It focuses on delivering high-quality, curriculum-aligned materials intended to support effective classroom instruction and help learners succeed in these subjects.
Sources: White Rose Education official site
White Rose Education can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: White Rose Education official site
White Rose Education's resources are used by teachers, schools, and parents across the UK who are seeking high-quality maths and science educational materials. Educators use the resources to support classroom teaching, while parents may use them to assist with learning at home.
Sources: White Rose Education official site
White Rose Education scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
White Rose Education has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #985,788 (Tranco), a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify White Rose Education from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to White Rose Education: Wheat Foods Council (74/100), World Federation of Neurology (74/100), Win Without Pitching (74/100), WIWAM (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.