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Wilbur-Ellis (wilburellis.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Food & Beverage brands, Other brands, in the 81st percentile of 13262 Manufacturing brands.
Wilbur-Ellis is an agricultural distribution company founded in 1921 and headquartered in San Francisco. It serves customers at the start of the North American agriculture and food system by supplying essential crop inputs, agricultural chemicals, and related products and services. The company combines long-standing industry expertise with technology tools, such as My Wilbur-Ellis, to support farmers and agribusinesses. It operates across manufacturing, food and beverage, and other related categories, positioning itself as a trusted, century-old provider of foundational agricultural solutions.
| Brand Name | Wilbur-Ellis |
|---|---|
| Domain | wilburellis.com |
| Industry | Manufacturing, Food & Beverage |
| Founded | 1921 |
| Headquarters | San Francisco |
| Main Competitors | Nutrien Ag Solutions (81/100), Helena Agri-Enterprises (75/100), GROWMARK (83/100), CHS Inc. (76/100), Simplot (86/100), WinField United |
Moz Domain Authority 42/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,355,998 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wilbur-Ellis serves customers at the start of the North American agriculture and food system." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Facebook, X (Twitter), Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Wilbur-Ellis?", Claude could identify the brand as of September 2026. Wilbur-Ellis is a privately held company founded in 1921 that distributes agricultural products (crop protection, fertilizers, seed) and also has a significant presence in animal nutrition and specialty chemicals/ingredients distribution. Best known for Agricultural inputs distribution and marketing across North America, particularly crop protection products and fertilizers.
When asked "Best brands similar to Wilbur-Ellis?", Claude would recommend Wilbur-Ellis as of September 2026. It's a major, long-standing player in ag distribution and specialty chemicals, so it would naturally come up alongside companies like Nutrien Ag Solutions or Univar Solutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Wilbur-Ellis's main competitors in Manufacturing: Nutrien Ag Solutions (81/100), Helena Agri-Enterprises (75/100), GROWMARK (83/100), CHS Inc. (76/100), Simplot (86/100).
Sources: Brand Analyzer scan
Wilbur-Ellis offers agricultural products and chemicals, including crop inputs and distribution services, along with technology tools like My Wilbur-Ellis to support farmers and agribusiness customers across North America.
Sources: Wilbur-Ellis official site
Wilbur-Ellis is an agricultural distribution company founded in 1921 and headquartered in San Francisco. It provides products and services to farmers and agribusinesses at the start of the North American agriculture and food system.
Sources: Wilbur-Ellis official site
Wilbur-Ellis has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 48, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Wilbur-Ellis official site
Wilbur-Ellis was founded in 1921. Wilbur-Ellis operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Wilbur-Ellis is headquartered in San Francisco. Wilbur-Ellis operates in the Manufacturing category.
Sources: Wikidata
Wilbur-Ellis distributes agricultural products and chemicals, providing essential crop inputs, technology, and support services to farmers and agribusiness customers across North America. It offers tools such as My Wilbur-Ellis to help customers manage their operations.
Sources: Wilbur-Ellis official site
Wilbur-Ellis scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Wilbur-Ellis official site
Wilbur-Ellis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Wilbur-Ellis official site
Wilbur-Ellis is used by farmers, agricultural producers, and agribusiness customers across North America who rely on crop inputs, distribution, and related support services.
Sources: Wilbur-Ellis official site
Wilbur-Ellis is known for being a long-established distributor of agricultural products and chemicals, with over a century of history serving farmers and agribusinesses at the foundation of the North American food supply chain.
Sources: Wilbur-Ellis official site
Wilbur-Ellis scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Wilbur-Ellis has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,355,998 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Wilbur-Ellis from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Wilbur-Ellis: Wienerberger (82/100), W&H (82/100), Wilier Triestina (82/100), Wood (82/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
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