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Wiley (wiley.law) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Legal brands, in the 96th percentile of 4312 Legal brands.
Wiley (wiley.law) is a Washington, DC-based law firm that provides legal counsel on regulatory, legislative, and governmental matters. The firm combines expertise across multiple legal disciplines with deep knowledge of Washington's political and regulatory environment, serving businesses, organizations, and individuals facing complex legal and policy challenges. It positions itself as a nexus connecting legal practice with government affairs, offering analysis on pressing regulatory and business issues to clients navigating federal agencies, legislative processes, and litigation.
| Brand Name | Wiley |
|---|---|
| Domain | wiley.law |
| Industry | Legal |
| Founded | 1807 |
| Headquarters | Hoboken |
| Main Competitors | Covington & Burling (88/100), Akin Gump Strauss Hauer & Feld (82/100), Hogan Lovells (86/100), Squire Patton Boggs (82/100), Steptoe LLP (81/100), Arnold & Porter (81/100) |
Moz Domain Authority 54/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Wiley appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Wiley is a leading law firm in Washington, DC. The firm" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Wiley?", Claude could identify the brand as of October 2026. Wiley (formerly Wiley Rein) is a Washington, D.C.-based law firm known for its deep bench in telecommunications and FCC regulatory matters, government contracts, white collar defense, and insurance litigation. It's one of the go-to firms for communications and media companies nav Best known for Telecommunications and FCC regulatory law practice.
When asked "Best brands similar to Wiley?", Claude would recommend Wiley as of October 2026. If someone asked about top firms for telecom/FCC regulatory or government contracts work, Wiley would be a natural name to mention given its long-standing reputation in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Wiley's main competitors in Legal: Covington & Burling (88/100), Akin Gump Strauss Hauer & Feld (82/100), Hogan Lovells (86/100), Squire Patton Boggs (82/100), Steptoe LLP (81/100).
Sources: Brand Analyzer scan
Wiley has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 50, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Wiley official site
Wiley was founded in 1807. Wiley operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Wiley is headquartered in Hoboken. Wiley operates in the Legal category.
Sources: Wikidata
Wiley scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Wiley official site
Wiley can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Wiley official site
Wiley is a law firm based in Washington, DC, that provides legal counsel focused on regulatory, legislative, and governmental matters.
Sources: Wiley official site
Wiley's clients include businesses, organizations, and individuals facing complex legal, regulatory, and governmental challenges who require legal counsel with deep Washington insider expertise.
Sources: Wiley official site
Wiley scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Wiley has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Wiley from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Wiley: National Whistleblower Center (NWC) (86/100), Unia (86/100), AdviceUK (85/100), Analysis Group (85/100).
A step up - brands to learn from: Usercentrics (91/100), Robert Half (91/100).
Category leader: Law.com (96/100).
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