Wiliot Brand Score: 86/100 - Strong Brand tier

Real-Time Physical Intelligence for Supply Chains

Wiliot (wiliot.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, Manufacturing brands, in the 90th percentile of 28493 SaaS brands.

AI Snapshot

Wiliot is a startup, founded in 2017 and headquartered in Caesarea, that develops Internet of Things technology. It operates an enterprise supply chain AI platform providing real-time visibility, traceability, and automation across physical assets. The company's technology aims to replace traditional fixed-point scanning methods, such as RFID choke points, with continuous, scan-free tracking, targeting enterprise supply chain, logistics, and operations teams. Wiliot is led by CEO Tal Tamir and categorizes itself within SaaS, Technology, and Manufacturing sectors.

Key facts about Wiliot
Brand NameWiliot
Domainwiliot.com
IndustrySaaS, Technology
Founded2017
HeadquartersCaesarea
CEOTal Tamir
Main CompetitorsZebra Technologies (95/100), Impinj (88/100), Avery Dennison (73/100), Tive (85/100), Samsara (92/100), project44 (85/100), FourKites (85/100)

Evidence

Moz Domain Authority 43/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #862,497 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Wiliot is an enterprise supply chain AI platform delivering real-time visibility, traceability, and automation across the physical world." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, Webflow, HubSpot.

Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Wiliot?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Wiliot?", Claude could identify the brand as of September 2026. Wiliot is a technology company that developed battery-free, printable IoT tags using ambient RF energy harvesting, paired with a cloud platform that turns everyday items into connected data sources for tracking location, temperature, and condition. It's often associated with the Best known for Battery-free, ambient-powered IoT stickers/tags for item-level tracking.

When asked "Best brands similar to Wiliot?", Claude would recommend Wiliot as of September 2026. It's a notable and distinctive player in the IoT/asset-tracking space due to its battery-free tag technology, so it's worth mentioning for supply chain or IoT-focused SaaS comparisons.

People Also Ask About Wiliot

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Wiliot's main competitors?

Wiliot's main competitors in SaaS: Zebra Technologies (95/100), Impinj (88/100), Avery Dennison (73/100), Tive (85/100), Samsara (92/100).

Sources: Brand Analyzer scan

What is Wiliot?

Wiliot is a startup company, founded in 2017 and headquartered in Caesarea, that develops Internet of Things (IoT) technology. It operates as an enterprise supply chain AI platform, providing real-time visibility, traceability, and automation across physical assets and supply chains.

Sources: Wiliot official site

When was Wiliot founded?

Wiliot was founded in 2017. Wiliot operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Wiliot headquartered?

Wiliot is headquartered in Caesarea. Wiliot operates in the SaaS category.

Sources: Wikidata

What products or services does Wiliot offer?

Wiliot offers an enterprise supply chain AI platform that provides real-time visibility, traceability, and automation across physical assets. Its core value proposition centers on scan-free, continuous tracking that eliminates RFID choke points, positioned as a lower-cost infrastructure alternative to fixed-point scanning systems for enterprise supply chain, logistics, and operations use cases.

Sources: Wiliot official site

What does Wiliot do?

Wiliot connects physical assets into a unified, real-time view for enterprises by delivering scan-free, continuous visibility across supply chains. Its platform eliminates the need for traditional fixed-point RFID scanning, enabling real-time traceability and automation intended to reduce waste and errors in supply chain and logistics operations.

Sources: Wiliot official site

Does ChatGPT recommend Wiliot?

Wiliot scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Wiliot official site

How can Wiliot improve its AI discoverability?

Wiliot can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Wiliot official site

What is Wiliot known for?

Wiliot is known for developing IoT technology that replaces traditional fixed-point RFID scanning with continuous, scan-free tracking of physical assets, providing real-time visibility and traceability for enterprise supply chains.

Sources: Wiliot official site

Who uses Wiliot?

Wiliot's platform is designed for enterprise supply chain, logistics, and operations teams that need real-time visibility, traceability, and automation across their physical assets and inventory.

Sources: Wiliot official site

Recommendations

AI visibility

Wiliot scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Wiliot has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (78/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #862,497 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Wiliot from memory (September 2026) - a sign these signals are paying off.

Visibility - 28/100

Trust - 60/100

Recommendation likelihood - 78/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Wiliot: WHMCS (86/100), WhatIsMyIPAddress.com (86/100), Wingify (86/100), Wise (86/100).

A step up - brands to learn from: Zuken (91/100), ZoneAlarm (91/100).

Category leader: Hostinger (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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