Screen at Scale. Shortlist with Confidence.
Willo (willo.video) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, in the 71st percentile of 25230 SaaS brands.
Willo is a candidate screening software platform designed to help hiring teams evaluate and shortlist candidates at scale. It combines structured video responses, digital identity verification, and integrations with applicant tracking systems (ATS) to provide evidence-based screening. The platform is positioned as an innovative, accessible, and human-first hiring tool aimed at recruiters and hiring teams seeking consistency and confidence in high-volume candidate evaluation.
| Brand Name | Willo |
|---|---|
| Domain | willo.video |
| Industry | SaaS, Technology |
| Main Competitors | HireVue (93/100), Spark Hire (84/100), VidCruiter (74/100), Pymetrics (43/100), Greenhouse (94/100), myInterview (81/100) |
Moz Domain Authority 36/100 vs category average 37 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,447,617 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Willo is intelligent candidate screening software that helps hiring teams screen candidates at scale and shortlist with confidence." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Willo?", Claude could identify the brand as of September 2026. Willo is a video interviewing platform that lets companies conduct one-way, asynchronous video interviews with candidates, allowing recruiters to screen applicants on their own schedule. Best known for asynchronous video interviewing software for recruitment screening.
When asked "Best brands similar to Willo?", Claude would recommend Willo as of September 2026. It's a recognized name in the async video interview space for hiring teams, so it fits naturally alongside similar recruiting tech tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Willo's main competitors in SaaS: HireVue (93/100), Spark Hire (84/100), VidCruiter (74/100), Pymetrics (43/100), Greenhouse (94/100).
Sources: Brand Analyzer scan
Willo offers candidate screening software that includes structured video response tools, digital identity verification, and integrations with applicant tracking systems (ATS). These features are designed to support hiring teams in evaluating and shortlisting candidates efficiently and consistently at scale.
Sources: Willo official site
Willo is intelligent candidate screening software designed to help hiring teams screen candidates at scale and shortlist with confidence. It combines structured video responses, digital identity verification, and ATS integrations to support evidence-based hiring decisions.
Sources: Willo official site
Willo has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 55, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Willo official site
Willo enables hiring teams to screen large volumes of job candidates using structured video responses and digital identity verification. It integrates with applicant tracking systems (ATS) to streamline workflows, helping recruiters build stronger, evidence-based shortlists during the hiring process.
Sources: Willo official site
Willo scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Willo official site
Willo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Willo official site
Willo is used by hiring teams and recruiters at organizations that need to screen and shortlist large volumes of candidates efficiently, with a focus on consistency and evidence-based decision-making during the hiring process.
Sources: Willo official site
Willo is known for its structured video-based candidate screening approach, which combines video responses, identity verification, and ATS integrations to give hiring teams consistent, evidence-based insights when shortlisting candidates at scale.
Sources: Willo official site
Willo scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Willo has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,447,617 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Willo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Willo: Wiiisdom (81/100), Wicked Reports (81/100), Windowmaker Software (81/100), WineDirect (81/100).
A step up - brands to learn from: Zuken (91/100), ZipRecruiter (91/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.