Fresh From The Bay Since Decades
Wing of St Mawes (wingofstmawes.co.uk) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Travel & Hospitality brands, in the 34th percentile of 12633 Food & Beverage brands.
Wing of St Mawes is a wholesale fish merchant based in Cornwall that has supplied fresh fish, shellfish, and smoked fish to the hotel and catering trade for 40 years. The company sources seafood directly from Cornish fish markets and delivers to hotels, restaurants, pubs, schools, retail shops, farm shops, delicatessens, and fishmongers across the UK. It positions itself as a long-established, dependable supplier known for quality produce and traditional customer service.
| Brand Name | Wing of St Mawes |
|---|---|
| Domain | wingofstmawes.co.uk |
| Industry | Food & Beverage, Travel & Hospitality |
| Headquarters | St Mawes, Cornwall, UK |
| Main Competitors | M&J Seafood (68/100), Direct Seafoods (79/100), Cornish Fish Direct (64/100), Fish for Thought (76/100), Flying Fish Seafoods (73/100), New England Seafood International (75/100) |
Moz Domain Authority 25/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wing of St Mawes Wholesale Fish Merchants have been buying and supplying fresh fish, shellfish and smoked fish to the hotel and catering trade for 40 years." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Wing of St Mawes?", Claude could not identify the brand as of November 2026. I don't genuinely recognize Wing of St Mawes, likely because it's a small or local food and beverage business with limited online presence or too recent to be well documented in my training data.
When asked "Best brands similar to Wing of St Mawes?", Claude would not surface Wing of St Mawes as of November 2026. I don't have verified knowledge of this specific company, so I wouldn't want to recommend it based on guesswork.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Wing of St Mawes's main competitors in Food & Beverage: M&J Seafood (68/100), Direct Seafoods (79/100), Cornish Fish Direct (64/100), Fish for Thought (76/100), Flying Fish Seafoods (73/100).
Sources: Brand Analyzer scan
Wing of St Mawes has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 39, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Wing of St Mawes official site
Wing of St Mawes offers fresh fish, shellfish, and smoked fish sourced from Cornish fish markets, supplied wholesale to hospitality and retail businesses.
Sources: Wing of St Mawes official site
Wing of St Mawes scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Wing of St Mawes official site
Wing of St Mawes is a wholesale fish merchant based in Cornwall, UK, that has operated for 40 years supplying fresh fish, shellfish, and smoked fish to the hotel and catering trade.
Sources: Wing of St Mawes official site
Wing of St Mawes buys and supplies fresh fish, shellfish, and smoked fish sourced from Cornish fish markets to businesses such as hotels, restaurants, pubs, schools, retail shops, and fishmongers.
Sources: Wing of St Mawes official site
Wing of St Mawes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Wing of St Mawes official site
Its customers include hotels, restaurants, pubs, schools, retail shops, farm shops, delicatessens, and fishmongers seeking a reliable wholesale seafood supplier.
Sources: Wing of St Mawes official site
The company is known for its 40 years of experience as a wholesale supplier of fresh Cornish seafood, serving chefs and hospitality businesses with dependable, old-fashioned customer service.
Sources: Wing of St Mawes official site
Wing of St Mawes scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Wing of St Mawes has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 25/100. In a live check (November 2026), Claude could not identify Wing of St Mawes from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Wing of St Mawes: Wines of Argentina (72/100), Wine Scholar Guild (72/100), WinnaVegas (72/100), Win-River Resort & Casino (72/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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