Leaders in nuclear security knowledge exchange
WINS (wins.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Government brands, in the 46th percentile of 27900 Education brands.
WINS (World Institute for Nuclear Security) is a non-profit organization focused on knowledge exchange and certification in nuclear security management. It operates in the education, non-profit, and government sectors, providing the first certified professional development programme for nuclear security management along with a knowledge archive and tools for assessing security culture. Its mission is to improve nuclear security worldwide by connecting professionals responsible for nuclear security management and governance.
| Brand Name | WINS |
|---|---|
| Domain | wins.org |
| Industry | Education, Non-profit |
| Founded | 1766 |
| Main Competitors | International Atomic Energy Agency (88/100), World Association of Nuclear Operators (84/100), Nuclear Threat Initiative (83/100), World Nuclear Association (78/100) |
Moz Domain Authority 37/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,827,097 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The leaders in knowledge exchange and certification for nuclear security management." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is WINS?", Claude could not identify the brand as of October 2026. I don't recognize a specific education organization called WINS at wins.org, which may be because it's a small or regional organization with limited web presence or a newer initiative not well covered in my training data.
When asked "Best brands similar to WINS?", Claude would not surface WINS as of October 2026. I can't recommend an organization I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WINS's main competitors in Education: International Atomic Energy Agency (88/100), World Association of Nuclear Operators (84/100), Nuclear Threat Initiative (83/100), World Nuclear Association (78/100).
Sources: Brand Analyzer scan
WINS has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WINS official site
WINS was founded in 1766. WINS operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
WINS offers a certified professional development programme for nuclear security management, an extensive knowledge archive on nuclear security topics, and tools designed to assess and improve security culture within organizations.
Sources: WINS official site
WINS scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: WINS official site
WINS enables the exchange of knowledge and experience among professionals responsible for nuclear security management. It offers a certified professional development programme, maintains an extensive knowledge archive, and provides tools to assess and improve security culture within organizations handling nuclear security.
Sources: WINS official site
WINS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WINS official site
WINS (World Institute for Nuclear Security) is a non-profit organization in the education, non-profit, and government categories that specializes in knowledge exchange and certification for nuclear security management. It serves as a global platform connecting professionals and organizations responsible for nuclear security.
Sources: WINS official site
WINS is known for offering the world's first certified professional development programme specifically for nuclear security management, as well as its role as a global leader in knowledge exchange and best practice guidance in this field.
Sources: WINS official site
WINS is used by professionals, licensees, and organizations worldwide that are responsible for nuclear security management and governance.
Sources: WINS official site
WINS scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WINS has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,827,097 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify WINS from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WINS: Wilhelma (74/100), Wildlife Safari (74/100), Win Without Pitching (74/100), WIWAM (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.