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Winthrop & Weinstine (winthrop.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, Finance brands, in the 65th percentile of 4291 Legal brands.
Winthrop & Weinstine is a law firm founded in 1886 that provides legal counsel to businesses, financial institutions, and organizations across various industries. The firm employs more than 185 advisors with diverse specialties and positions itself as a forward-thinking alternative to traditional law firms, emphasizing fresh thinking and results-driven outcomes. Its stated mission is to disrupt convention and put the law to work for clients through innovative legal expertise.
| Brand Name | Winthrop & Weinstine |
|---|---|
| Domain | winthrop.com |
| Industry | Legal, Finance |
| Founded | 1886 |
| Main Competitors | Dorsey & Whitney (81/100), Fredrikson & Byron (76/100), Faegre Drinker (77/100), Stinson LLP (83/100), Robins Kaplan (58/100), Taft Stettinius & Hollister (78/100) |
Moz Domain Authority 38/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,151,838 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Experience the difference of a law firm that disrupts convention and puts the law to work for you." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Winthrop & Weinstine?", Claude could identify the brand as of October 2026. Winthrop & Weinstine is a business law firm based in Minneapolis, Minnesota, serving clients across industries like corporate transactions, intellectual property, real estate, and litigation. Best known for Being a mid-sized Minneapolis business law firm known for serving entrepreneurial and middle-market companies.
When asked "Best brands similar to Winthrop & Weinstine?", Claude would recommend Winthrop & Weinstine as of October 2026. It's a respected regional firm in the Twin Cities business law scene, so it could come up if someone asked about strong Minnesota-based business law firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Winthrop & Weinstine's main competitors in Legal: Dorsey & Whitney (81/100), Fredrikson & Byron (76/100), Faegre Drinker (77/100), Stinson LLP (83/100), Robins Kaplan (58/100).
Sources: Brand Analyzer scan
Winthrop & Weinstine has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 55, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Winthrop & Weinstine official site
Winthrop & Weinstine was founded in 1886. Winthrop & Weinstine operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Winthrop & Weinstine scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Winthrop & Weinstine official site
Winthrop & Weinstine can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Winthrop & Weinstine official site
Winthrop & Weinstine scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Winthrop & Weinstine has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,151,838 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify Winthrop & Weinstine from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Winthrop & Weinstine: Willamette Management Associates (78/100), Wilberforce Chambers (78/100), Wise Business Plans (78/100), Wisner Baum (78/100).
A step up - brands to learn from: Wolf & Company (81/100), Wipfli (81/100).
Category leader: Law.com (96/100).
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