We bring you the future as it happens
WIRED (wired.com) earns a Brand Analyzer score of 94 out of 100, placing it in the Iconic tier among Media & Entertainment brands, Technology brands. Among 2070 Media & Entertainment brands analyzed, WIRED ranks in the 99th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 84/100, AI Discoverability 85/100, Brand Authority 83/100.
WIRED is an American technology magazine founded in 1993 and headquartered in San Francisco. It is owned by Condé Nast. Its mission is to bring readers the future as it happens, covering the latest developments in science and technology along with major stories in business and culture. WIRED delivers real-time coverage of emerging technology, science, business, and culture, positioning itself as the definitive source for understanding how these fields shape tomorrow. Its target audience consists of tech-savvy professionals, innovators, and forward-thinking readers interested in science, technology, business, and culture. The brand operates in the Media & Entertainment and Technology categories.
| Brand Name | WIRED |
|---|---|
| Domain | wired.com |
| Industry | Media & Entertainment, Technology |
| Founded | 1993 |
| Headquarters | San Francisco |
| Parent Company / Owner | Condé Nast |
| Main Competitors | MIT Technology Review, The Verge (96/100), Ars Technica (96/100), TechCrunch (94/100), Fast Company |
Moz Domain Authority 93/100 vs category average 41 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #515 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
WIRED has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
WIRED scores 70/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WIRED has a moderate AI-visibility profile at 70/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (77/100) and its weakest is trust (61/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #515 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WIRED is an American technology magazine founded in 1993 and headquartered in San Francisco. It is owned by Condé Nast and operates in the Media & Entertainment and Technology categories. Its mission is to bring readers the future as it happens, covering the latest developments in science and technology along with major stories in business and culture.
Sources: WIRED official site
WIRED delivers real-time coverage of emerging technology, science, business, and culture, providing readers with authoritative insights into the future as it unfolds. Its mission is to bring the future as it happens from the latest in science and technology to the big stories in business and culture.
Sources: WIRED official site
WIRED's main competitors include MIT Technology Review, The Verge, Ars Technica, TechCrunch, Fast Company. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: WIRED official site
Popular alternatives to WIRED include MIT Technology Review, The Verge, Ars Technica, TechCrunch, Fast Company. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: WIRED official site
WIRED's target audience consists of tech-savvy professionals, innovators, and forward-thinking readers interested in science, technology, business, and culture.
Sources: WIRED official site
WIRED has moderate AI-search visibility, scoring 70/100 on Brand Analyzer's AI visibility composite (visibility 77, trust 61, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WIRED official site
WIRED was founded in 1993. WIRED operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
WIRED is headquartered in San Francisco. WIRED operates in the Media & Entertainment category.
Sources: Wikidata
WIRED and MIT Technology Review are competitors in Media & Entertainment. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: WIRED official site
WIRED scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: WIRED official site
WIRED can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WIRED official site
WIRED is owned by or part of Condé Nast. WIRED operates in the Media & Entertainment category.
Sources: Wikidata
Ranked closest to WIRED: Wiley (94/100), UNESCO (94/100), Blogger (93/100), BT (93/100), Twitch (94/100), DJI (93/100).
Category leader: Boston.com (97/100).