Unlocking opportunity for women in STEM
WISE (wisecampaign.org.uk) scores 59 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Education brands, Other brands, in the 3rd percentile of 7256 Non-profit brands.
WISE is a UK-based initiative operating as part of the IET (Institution of Engineering and Technology). It focuses on achieving gender equity for women in science, technology, engineering and mathematics (STEM). WISE provides organisations with evidence-based tools, insights and strategies to support, retain and advance women employees in STEM careers, aiming to foster a stronger, fairer and more successful STEM sector through measurable, lasting cultural change.
| Brand Name | WISE |
|---|---|
| Domain | wisecampaign.org.uk |
| Industry | Non-profit, Education |
| Parent Company / Owner | IET (Institution of Engineering and Technology) |
| Main Competitors | Society of Women Engineers (84/100), AnitaB.org (86/100), Catalyst (91/100), Women in Technology International (WITI) (88/100), Girls Who Code (86/100) |
Moz Domain Authority 58/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #596,033 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
WISE appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "As part of the IET, we exist to unlock opportunity for women in STEM, helping organisations to support women employees in realising their potential." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is WISE?", Claude could identify the brand as of September 2026. WISE (Women into Science and Engineering) is a UK non-profit campaign that works to increase the participation and success of women and girls in science, technology, engineering and mathematics (STEM) sectors, partnering with schools, universities and employers. Best known for Promoting and supporting women's participation in STEM careers in the UK.
When asked "Best brands similar to WISE?", Claude would recommend WISE as of September 2026. It's a well-established and widely referenced UK organisation in the women-in-STEM space, so it would naturally come up alongside similar advocacy groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WISE's main competitors in Non-profit: Society of Women Engineers (84/100), AnitaB.org (86/100), Catalyst (91/100), Women in Technology International (WITI) (88/100), Girls Who Code (86/100).
Sources: Brand Analyzer scan
WISE has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 29, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WISE official site
WISE scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: WISE official site
WISE is an organisation operating as part of the IET (Institution of Engineering and Technology) dedicated to promoting gender equity for women in science, technology, engineering and mathematics (STEM). It works with organisations and employers to support women's participation and advancement in STEM careers.
Sources: WISE official site
WISE provides organisations with evidence-based tools, insights and strategies to support women in STEM roles. It helps employers create environments that enable women to realise their potential, aiming to drive lasting cultural change and achieve gender equity within the STEM sector.
Sources: WISE official site
WISE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WISE official site
WISE is known for its work supporting gender equity in STEM fields, providing organisations with evidence-informed strategies and tools to help retain and advance women in science and engineering careers, as part of its affiliation with the IET.
Sources: WISE official site
WISE is used by organisations and employers within the STEM sector that are seeking to support, retain, and advance women employees, as well as by women pursuing careers in science and engineering who benefit from the initiatives WISE promotes.
Sources: WISE official site
WISE scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WISE has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (38/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #596,033 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify WISE from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WISE: Winchendon History and Cultural Center (59/100), American Retirement Association (59/100), World Zionist Organization (59/100), 50strong (58/100).
A step up - brands to learn from: Zorgnet-Icuro (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: PBS (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.