Der führende B2B-Marktplatz in Deutschland
wer liefert was (wlw) (wlw.de) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Manufacturing brands, Technology brands, in the 20th percentile of 11612 E-commerce brands.
Wer liefert was (wlw) is a B2B marketplace operating in the DACH region (Germany, Austria, Switzerland) that connects buyers and sellers across industrial, manufacturing, and technical service sectors. The platform provides a database of suppliers, products, and services, helping companies find reliable partners and access new markets. It positions itself as the leading B2B platform in the region for sourcing industrial providers and business services.
| Brand Name | wer liefert was (wlw) |
|---|---|
| Domain | wlw.de |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Europages (73/100), Kompass (59/100), IndustryStock (76/100), ThomasNet (75/100), Alibaba (85/100), Made-in-China.com (82/100), Global Sources (73/100), EC21 (80/100) |
Moz Domain Authority 45/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #50,946 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wer liefert was (wlw) ist der führende B2B-Marktplatz in der DACH-Region, auf dem Einkäufer, Verkäufer, Fachleute und Unternehmen verlässliche Lieferanten, Qualitätsprodukte und Di…" (Meta description: 34 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Vue.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is wer liefert was (wlw)?", Claude could identify the brand as of September 2026. Wer liefert was (wlw) is a German B2B online platform and search engine that connects industrial buyers with suppliers and manufacturers, mainly in Germany, Austria, and Switzerland. It functions as a business directory and marketplace where companies list their products and serv Best known for Being a leading German B2B supplier directory and sourcing platform for industrial and manufacturing companies.
When asked "Best brands similar to wer liefert was (wlw)?", Claude would recommend wer liefert was (wlw) as of September 2026. It is one of the most established B2B sourcing platforms in the DACH region, so it's a natural mention alongside platforms like Europages when discussing industrial supplier search engines.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
wer liefert was (wlw)'s main competitors in E-commerce: Europages (73/100), Kompass (59/100), IndustryStock (76/100), ThomasNet (75/100), Alibaba (85/100).
Sources: Brand Analyzer scan
wer liefert was (wlw) has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 50, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: wer liefert was (wlw) official site
wer liefert was (wlw) scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: wer liefert was (wlw) official site
Wer liefert was (wlw) is a B2B marketplace based in the DACH region (Germany, Austria, Switzerland) that connects buyers and sellers of industrial products and services. It serves as an online directory and matchmaking platform where companies can search for suppliers, manufacturers, and service providers.
Sources: wer liefert was (wlw) official site
wer liefert was (wlw) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: wer liefert was (wlw) official site
wlw offers a B2B marketplace platform featuring a database of suppliers, industrial products, and technical services. It provides tools for buyers to search for and contact vendors, and for sellers/companies to list their offerings and reach potential business customers in the DACH region.
Sources: wer liefert was (wlw) official site
wlw is used by buyers, sellers, professionals, and companies operating in the B2B sector, particularly those in industry, manufacturing, and technical services within the DACH region (Germany, Austria, Switzerland).
Sources: wer liefert was (wlw) official site
wlw is known for being the leading B2B marketplace in the DACH region, offering an extensive database of suppliers and service providers in industrial and manufacturing sectors, facilitating easy contact between buyers and sellers.
Sources: wer liefert was (wlw) official site
wer liefert was (wlw) scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
wer liefert was (wlw) has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #50,946 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify wer liefert was (wlw) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to wer liefert was (wlw): WIZONE (69/100), Winni (69/100), wogibtswas (69/100), Wolf Blass (69/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.