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Woolworth (woolworth.de) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 58th percentile of 28032 E-commerce brands.
Woolworth is a retail company offering affordable fashion, household goods, decorative items, and toys for the whole family. Originating in the United States in 1878 and headquartered in New York City, the brand operates under the Woolworth name in markets such as Germany, where it maintains a network of physical stores and an online presence featuring current offers and flyers. It targets price-conscious consumers seeking a broad assortment of everyday products under one roof.
| Brand Name | Woolworth |
|---|---|
| Domain | woolworth.de |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 1878 |
| Headquarters | New York City |
| Main Competitors | TEDi (81/100), KiK (79/100), Action (84/100), NKD (84/100), Takko Fashion (78/100), Depot (64/100) |
Moz Domain Authority 40/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #143,329 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Woolworth has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Entdecke günstige Mode, Haushaltswaren, Deko, Spielwaren und vieles mehr bei Woolworth. Finde Angebote, aktuelle Prospekte und eine Filiale in deiner Nähe." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, Facebook, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Woolworth?", Claude could identify the brand as of October 2026. Woolworth.de is the German online shop of Woolworth, a retail chain that sells household goods, clothing, toys, and general merchandise at affordable prices, operating as a modern successor to the old Woolworth variety store brand in Germany. Best known for Budget-friendly variety store merchandise (clothing, household items, toys) in Germany.
When asked "Best brands similar to Woolworth?", Claude would recommend Woolworth as of October 2026. It's a well-known German discount variety retailer, so it's relevant if someone asks about affordable general merchandise or department-store-style e-commerce in Germany.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Woolworth's main competitors in E-commerce: TEDi (81/100), KiK (79/100), Action (84/100), NKD (84/100), Takko Fashion (78/100).
Sources: Brand Analyzer scan
Woolworth has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 29, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Woolworth official site
Woolworth was founded in 1878. Woolworth operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Woolworth is headquartered in New York City. Woolworth operates in the E-commerce category.
Sources: Wikidata
Woolworth scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Woolworth official site
Woolworth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Woolworth official site
Woolworth offers affordable fashion for the whole family, household items, decorative products, and toys. Its offerings are available through physical retail stores as well as an online presence that highlights current deals and promotional flyers.
Sources: Woolworth official site
Woolworth is a retail company, originally American, founded in 1878 and headquartered in New York City. It operates as a variety store offering affordable fashion, household items, decorative goods, and toys, with a significant retail presence in markets such as Germany under the woolworth.de brand.
Sources: Woolworth official site
Woolworth sells a broad range of everyday products including clothing, household goods, home decor, and toys at affordable prices. It operates both physical stores and an online platform where customers can find current offers, promotional flyers, and store locations.
Sources: Woolworth official site
Woolworth scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Woolworth has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #143,329 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Woolworth from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Woolworth: Woof Wear (78/100), Woof Gang Bakery & Grooming (78/100), World Music Network (78/100), World Spice (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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