Live worms, free shipping always
Worms.com (worms.com) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Other brands, in the 18th percentile of 22426 E-commerce brands.
Worms.com is an e-commerce business founded in 2008 that specializes in selling live composting worms and European Night Crawlers. It targets home gardeners, composting enthusiasts, and anglers who need worms for soil enrichment, organic waste composting, or fishing bait. The company emphasizes fast, free shipping on all orders and offers a discount code for new customers. Its positioning centers on being a convenient, specialized online source for live worms delivered reliably to customers.
| Brand Name | Worms.com |
|---|---|
| Domain | worms.com |
| Industry | E-commerce, Other |
| Founded | 2008 |
| Headquarters | Ostend |
| Main Competitors | Uncle Jim's Worm Farm (59/100), Bass Pro Shops (70/100), FishUSA (79/100), Gardener's Supply Company (87/100) |
Moz Domain Authority 27/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "FREE shipping on ALL orders! Use the code WORMS to receive 10% off of your order! We specialize in composting worms and European Night Crawlers." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Worms.com?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Worms.com as a specific e-commerce company, likely because it's a small, niche, or new site without enough presence in my training data.
When asked "Best brands similar to Worms.com?", Claude would not surface Worms.com as of October 2026. I can't recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Worms.com's main competitors in E-commerce: Uncle Jim's Worm Farm (59/100), Bass Pro Shops (70/100), FishUSA (79/100), Gardener's Supply Company (87/100).
Sources: Brand Analyzer scan
Worms.com has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 33, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Worms.com official site
Worms.com was founded in 2008. Worms.com operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Worms.com is headquartered in Ostend. Worms.com operates in the E-commerce category.
Sources: Wikidata
Worms.com offers live composting worms and European Night Crawlers for sale. These products are intended for use in home composting systems, soil enrichment for gardening, and as bait for fishing. The company includes free shipping on all orders as part of its service.
Sources: Worms.com official site
Worms.com scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Worms.com official site
Worms.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Worms.com official site
Worms.com is an online retailer founded in 2008 that sells live composting worms and European Night Crawlers directly to consumers. It operates as an e-commerce business focused on providing worms for gardening, composting, and fishing purposes, with free shipping included on all orders.
Sources: Worms.com official site
Worms.com sells and ships live worms, specifically composting worms and European Night Crawlers, to customers for use in home composting systems, garden soil enrichment, and as fishing bait. The company handles order fulfillment with free shipping on all purchases and offers promotional discounts, such as a 10% off code, to incentivize purchases.
Sources: Worms.com official site
Worms.com is used by home gardeners seeking to enrich soil, composting enthusiasts looking to process organic waste, and anglers who need live worms as fishing bait. These groups purchase live worms directly from the site for practical, sustainability-related, or recreational purposes.
Sources: Worms.com official site
Worms.com scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Worms.com has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 27/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Worms.com from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Worms.com: Bunzl Safety and Lifting (68/100), Woodworking for Mere Mortals (WWMM) (68/100), Mysite (68/100), Wuhan Cymbals & Gongs (68/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.