Informatie en advies voor huurders
!WOON (wswonen.nl) scores 51 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Real Estate brands, Non-profit brands, Government brands, in the 2nd percentile of 9457 Real Estate brands.
!WOON is an independent advocacy and advice organization based in Amsterdam that supports tenants and housing seekers. It provides practical information and personal advice on issues such as rental rights, energy efficiency, and housing quality, while also representing the collective interests of renters. The organization positions itself as an accessible resource for people navigating rental housing problems in Amsterdam and its surrounding areas.
| Brand Name | !WOON |
|---|---|
| Domain | wswonen.nl |
| Industry | Real Estate, Non-profit |
| Headquarters | Amsterdam, Netherlands |
| Main Competitors | Woonbond, Huurcommissie, Het Juridisch Loket, Vereniging Eigen Huis |
Moz Domain Authority 34/100 vs category average 37 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Huurwoning met enkelglas? kijk hier !" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is !WOON?", Claude could not identify the brand as of October 2026. I don't genuinely recognize this specific company, likely because it's a small or regional Dutch real estate/housing business (wswonen.nl) with limited presence in my training data.
When asked "Best brands similar to !WOON?", Claude would not surface !WOON as of October 2026. I can't vouch for or recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
!WOON has low AI-search visibility, scoring 10/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 12, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: !WOON official site
!WOON scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: !WOON official site
!WOON can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: !WOON official site
!WOON is an independent, non-profit advocacy organization in Amsterdam that supports tenants and housing seekers. It offers information, advice, and representation to help renters address housing problems and protect their rights, operating within the real estate and non-profit sector.
Sources: !WOON official site
!WOON provides practical information and personal advice to tenants on issues like rental rights, energy efficiency, and housing quality. It also advocates for the collective interests of renters, helping them navigate disputes with landlords and improve their living conditions in Amsterdam and surrounding areas.
Sources: !WOON official site
!WOON is used by tenants and housing seekers in Amsterdam and its surrounding areas who need support with rental rights, housing quality issues, or energy-related housing problems, as well as tenant groups seeking collective representation.
Sources: !WOON official site
!WOON scores 10/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
!WOON has a weak AI-visibility profile at 10/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (24/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 34/100. In a live check (October 2026), Claude could not identify !WOON from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to !WOON: Wheelock and Company Limited (51/100), Weber (51/100), Yekalon Industry Inc. (51/100), API 1031 (50/100).
A step up - brands to learn from: 信义玻璃控股有限公司 (Xinyi Glass Holdings Limited) (56/100), Wind Inspection Services (56/100).
Category leader: Chaos (95/100).
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