Ihr Spezialist für Handwerk und Industrie
Würth (wuerth.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, E-commerce brands, Other brands, in the 34th percentile of 19440 Manufacturing brands.
Würth is a German manufacturer and wholesaler specializing in assembly and fastening technology as well as tools, founded in 1945 and headquartered in Künzelsau. It offers over 125,000 products through an online shop tailored to commercial customers, including tradespeople, craft businesses, and industrial companies. Positioned as a leading specialist in its field, Würth serves professional applications across the trade and industrial sectors in Germany.
| Brand Name | Würth |
|---|---|
| Domain | wuerth.de |
| Industry | Manufacturing, E-commerce |
| Founded | 1945 |
| Headquarters | Künzelsau |
| Main Competitors | Hilti (92/100), Fischer Group (82/100), Bosch Professional (77/100), Makita (65/100), Rexel (89/100), Sonepar (79/100), Hoffmann Group (80/100) |
Moz Domain Authority 53/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Montage-, Befestigungstechnik & Werkzeuge online kaufen bei Würth | Führender Hersteller für die professionelle Anwendung > über 125.000 Produkte" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Würth?", Claude could identify the brand as of September 2026. Würth is a German family-owned company founded in 1945, and the world's largest distributor of fasteners, screws, and assembly materials, also offering tools, chemical products, and installation systems for trade, construction, and industrial customers. Best known for Being the world's leading trader of screws, fasteners, and assembly technology.
When asked "Best brands similar to Würth?", Claude would recommend Würth as of September 2026. Würth is a globally dominant name in fasteners and assembly materials, so it would naturally come up when discussing top brands in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Würth's main competitors in Manufacturing: Hilti (92/100), Fischer Group (82/100), Bosch Professional (77/100), Makita (65/100), Rexel (89/100).
Sources: Brand Analyzer scan
Würth offers assembly and fastening technology as well as tools, encompassing over 125,000 products designed for professional use in trade and industry. Its offerings are available through a dedicated online shop tailored to commercial customers.
Sources: Würth official site
Würth is a German manufacturer, retailer, and wholesaler specializing in assembly and fastening technology as well as tools, founded in 1945 and headquartered in Künzelsau, Germany. It serves professional trade and industrial customers worldwide.
Sources: Würth official site
Würth has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 68, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Würth official site
Würth was founded in 1945. Würth operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Würth is headquartered in Künzelsau. Würth operates in the Manufacturing category.
Sources: Wikidata
Würth manufactures and sells assembly and fastening technology, along with a wide range of tools, primarily for professional use in trade and industry. It operates a comprehensive online shop offering over 125,000 products aimed at commercial customers such as craft businesses and industrial firms.
Sources: Würth official site
Würth scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Würth official site
Würth is known for being a leading manufacturer and supplier of fastening and assembly technology, along with tools for professional trade and industrial applications. It is recognized for its extensive product range, exceeding 125,000 items, and its strong presence in the German and international wholesale market for craftsmen and industry.
Sources: Würth official site
Würth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Würth official site
Würth's products are used by commercial customers, including tradespeople, craft businesses (Handwerksbetriebe), and industrial companies that require professional-grade tools and fastening technology for their operations.
Sources: Würth official site
Würth is popular among tradespeople and industrial businesses because it offers an extensive catalog of over 125,000 professional-grade products in fastening, assembly, and tool categories, combined with a dedicated online shop designed for commercial buyers. Its long history since 1945 and specialization in professional applications contribute to its strong reputation in the German market.
Sources: Würth official site
Würth scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Würth has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 53/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Würth from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Würth: World Packaging Organisation (73/100), World of Modular (73/100), Xact Metal (73/100), X Automation (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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