Trusted partner for assembly solutions
Würth (wurth.fr) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, E-commerce brands, Other brands, in the 47th percentile of 29359 Manufacturing brands.
Würth is a German company founded in 1945 and headquartered in Künzelsau. It operates as a worldwide retail store and wholesaler specializing in fasteners, tools, and assembly materials. The company provides high-quality fastening and assembly products and services to professionals across various industries, including tradespeople and industrial manufacturers. Würth is positioned as a leading global distributor in the assembly and fastening sector, leveraging decades of industrial expertise and a reliable distribution network to serve trade and industry clients.
| Brand Name | Würth |
|---|---|
| Domain | wurth.fr |
| Industry | Manufacturing, E-commerce |
| Founded | 1945 |
| Headquarters | Künzelsau |
| Main Competitors | Hilti (92/100), Fastenal (79/100), Bossard (84/100), Grainger (83/100), RS Group (78/100), Berner Group, Böllhoff (79/100), SFS Group (81/100) |
Moz Domain Authority 42/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #167,889 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Würth has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide high-quality fastening and assembly products and services to professionals across industries." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Würth?", Claude could identify the brand as of October 2026. Würth is a German family-owned company founded in 1945, and the global leader in distribution of screws, fasteners, assembly and fastening materials, tools, and chemical products for trade and industry. Würth France (wurth.fr) is its French subsidiary, serving professionals like Best known for World's largest distributor of screws, fasteners, and assembly materials for professional trade and industry.
When asked "Best brands similar to Würth?", Claude would recommend Würth as of October 2026. It's a globally dominant and highly reputable name in fasteners and industrial supply, so it naturally comes up when discussing top brands in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Würth's main competitors in Manufacturing: Hilti (92/100), Fastenal (79/100), Bossard (84/100), Grainger (83/100), RS Group (78/100).
Sources: Brand Analyzer scan
Würth offers a wide range of fastening and assembly products, including fasteners and tools, along with related services designed for professionals in trade and industry. Its offerings support assembly, maintenance, and manufacturing needs across various sectors.
Sources: Würth official site
Würth is a German worldwide retail store and wholesaler specializing in fasteners and tools, founded in 1945 and headquartered in Künzelsau, Germany. It serves professionals across multiple industries by supplying fastening and assembly products.
Sources: Würth official site
Würth has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 19, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Würth official site
Würth was founded in 1945. Würth operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Würth is headquartered in Künzelsau. Würth operates in the Manufacturing category.
Sources: Wikidata
Würth provides high-quality fastening and assembly products and services to professionals across various industries. It distributes an extensive range of fasteners, tools, and assembly materials to tradespeople, industrial manufacturers, and businesses that need maintenance and assembly solutions.
Sources: Würth official site
Würth scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Würth official site
Würth is known for being a leading global distributor of fasteners, tools, and assembly materials, backed by decades of industrial expertise and a broad distribution network serving trade and industry professionals worldwide.
Sources: Würth official site
Würth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Würth official site
Würth's products and services are used by tradespeople, industrial manufacturers, and businesses that require fastening, assembly, and maintenance materials for their professional operations.
Sources: Würth official site
Würth scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Würth has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #167,889 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Würth from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Würth: W&H (Windmöller & Hölscher) (75/100), WTiN (World Textile Information Network) (75/100), Xella (75/100), XP Metal Detectors (75/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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