让闲置流动起来
闲鱼 (Xianyu) (taobao.com) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Other brands, in the 13th percentile of 25374 E-commerce brands.
Xianyu is a Chinese online marketplace operated by Alibaba Group, headquartered in Hangzhou, that enables individuals to buy and sell secondhand or idle items. It aims to give unused goods a second life by connecting everyday consumers who want to declutter, find affordable used products, or trade locally. As part of Alibaba's e-commerce ecosystem, Xianyu is positioned as China's leading platform for secondhand goods trading, emphasizing a community-driven and trusted trading environment.
| Brand Name | 闲鱼 (Xianyu) |
|---|---|
| Domain | taobao.com |
| Industry | E-commerce, Other |
| Founded | 1985 |
| Headquarters | Hangzhou |
| Parent Company / Owner | Alibaba Group |
| Main Competitors | Zhuanzhuan (67/100), Duowan Ershou (58 Tongcheng secondhand) (72/100), Aihuishou (66/100), Pinduoduo (80/100), Mercari (88/100), OfferUp (88/100) |
Moz Domain Authority 89/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
闲鱼 (Xianyu) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To help people buy and sell idle items easily, giving unused goods a second life." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Taobao?", Claude could identify the brand as of August 2026. Taobao is a massive Chinese consumer-to-consumer and business-to-consumer online marketplace owned by Alibaba Group, allowing individuals and small businesses to sell a huge range of products directly to consumers. Best known for Being China's largest online shopping platform for consumer goods, especially C2C and small business sellers.
When asked "Best brands similar to Taobao?", Claude would recommend 闲鱼 (Xianyu) as of August 2026. It's one of the biggest and most influential e-commerce platforms in the world, especially relevant for anyone discussing Chinese or Asian online retail.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
闲鱼 (Xianyu)'s main competitors in E-commerce: Zhuanzhuan (67/100), Duowan Ershou (58 Tongcheng secondhand) (72/100), Aihuishou (66/100), Pinduoduo (80/100), Mercari (88/100).
Sources: Brand Analyzer scan
Xianyu offers an online marketplace platform for buying, selling, and exchanging secondhand or idle goods among individual users in China.
Sources: 闲鱼 (Xianyu) official site
Xianyu is a Chinese online marketplace operated by Alibaba Group that allows individuals to buy and sell secondhand or idle items.
Sources: 闲鱼 (Xianyu) official site
闲鱼 (Xianyu) has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 41, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 闲鱼 (Xianyu) official site
闲鱼 (Xianyu) was founded in 1985. 闲鱼 (Xianyu) operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
闲鱼 (Xianyu) is headquartered in Hangzhou. 闲鱼 (Xianyu) operates in the E-commerce category.
Sources: Wikidata
Xianyu facilitates peer-to-peer trading of used goods, enabling users to list, browse, and purchase secondhand items, helping give unused goods a second life.
Sources: 闲鱼 (Xianyu) official site
闲鱼 (Xianyu) scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 闲鱼 (Xianyu) official site
Xianyu is known for being China's leading platform for trading secondhand and idle goods, backed by Alibaba's ecosystem.
Sources: 闲鱼 (Xianyu) official site
闲鱼 (Xianyu) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 闲鱼 (Xianyu) official site
Everyday consumers in China who want to buy or sell secondhand items, declutter their homes, or find affordable used goods use Xianyu.
Sources: 闲鱼 (Xianyu) official site
闲鱼 (Xianyu) is owned by or part of Alibaba Group. 闲鱼 (Xianyu) operates in the E-commerce category.
Sources: Wikidata
Xianyu is popular because it offers an easy and safe way for everyday consumers in China to buy or sell secondhand items, declutter their homes, and find affordable used goods, supported by Alibaba's trusted infrastructure.
Sources: 闲鱼 (Xianyu) official site
闲鱼 (Xianyu) scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
闲鱼 (Xianyu) has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 89/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 闲鱼 (Xianyu) from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
65 in October 2026, down from 88 in August 2026.
Ranked closest to 闲鱼 (Xianyu): Table Tennis Store EU (65/100), Sycamore Partners (65/100), Технополис (Technopolis) (65/100), Tensor Trucks (65/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
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