All you can stream
Xumo (xumo.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 89th percentile of 13204 Media & Entertainment brands.
Xumo is an over-the-top live TV and video-on-demand streaming service that provides free, ad-supported entertainment across multiple devices. Backed by Comcast and Charter, two established media and telecommunications companies, Xumo combines smart TV hardware with a streaming platform offering access to numerous free content channels and apps. It targets cord-cutters and cost-conscious viewers seeking free access to entertainment and live content, including sports, positioning itself as a next-generation alternative to traditional pay-TV services.
| Brand Name | Xumo |
|---|---|
| Domain | xumo.com |
| Industry | Media & Entertainment, Technology |
| Parent Company / Owner | Comcast and Charter |
| Main Competitors | Roku (80/100), Pluto TV (93/100), Tubi (91/100), The Roku Channel (80/100), Amazon Freevee (89/100), Samsung TV Plus (81/100), Vizio (WatchFree+) (92/100) |
Moz Domain Authority 57/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #10,813 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Xumo is leading the future of streaming for everyone, backed by industry veterans Comcast and Charter." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Xumo?", Claude could identify the brand as of September 2026. Xumo is a free ad-supported streaming TV (FAST) platform offering live channels and on-demand content, originally launched as a standalone streaming service and smart TV OS provider. It became a joint venture between Comcast and Charter Communications, which now use it to power s Best known for Free ad-supported streaming service and smart TV platform now co-owned by Comcast and Charter.
When asked "Best brands similar to Xumo?", Claude would recommend Xumo as of September 2026. It's a notable player in the FAST channel space alongside Pluto TV, Tubi, and The Roku Channel, so it's relevant when discussing free streaming platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Xumo's main competitors in Media & Entertainment: Roku (80/100), Pluto TV (93/100), Tubi (91/100), The Roku Channel (80/100), Amazon Freevee (89/100).
Sources: Brand Analyzer scan
Xumo is an over-the-top live TV and video-on-demand content provider that offers free streaming entertainment. It is backed by Comcast and Charter, two major media and telecommunications companies, and combines smart TV hardware with a free streaming platform.
Sources: Xumo official site
Xumo has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 29, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Xumo official site
Xumo offers a free streaming platform providing live TV channels and video-on-demand content accessible on multiple devices and screens. It also offers smart TV hardware that integrates directly with its streaming service, allowing users to access free entertainment apps without additional devices.
Sources: Xumo official site
Xumo provides free, ad-supported streaming entertainment across multiple devices and screens. It offers access to live TV channels and video-on-demand content, and also produces smart TV hardware that integrates its streaming platform, making entertainment accessible without a paid subscription.
Sources: Xumo official site
Xumo scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Xumo official site
Xumo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Xumo official site
Xumo is used by cord-cutters, streaming consumers, and cost-conscious viewers who seek free access to entertainment and live content, such as sports, across multiple devices.
Sources: Xumo official site
Xumo is known for offering free streaming entertainment backed by industry veterans Comcast and Charter. It is recognized for combining smart TV hardware with a streaming platform that provides access to numerous free content apps, including live TV and video-on-demand offerings.
Sources: Xumo official site
Xumo scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Xumo has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #10,813 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Xumo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Xumo: X Games (87/100), Weather Underground (87/100), Y8.com (87/100), YouTube TV (87/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.