Realty.ya Brand Score: 79/100 - Brand-Ready tier

Недвижимость в Москве без лишних хлопот

Realty.ya (ya.ru) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Technology brands, in the 70th percentile of 8294 Real Estate brands.

AI Snapshot

Яндекс Недвижимость - сервис компании Yandex IJSC, основанный в 1997 году и работающий из Москвы. Платформа объединяет объявления о покупке, продаже и аренде квартир, домов и коммерческой недвижимости в Москве, включая вторичное жилье и новостройки. Сервис предлагает удобный поиск по карте и метро, а также условия для агентов и бесплатные инструменты для собственников. Целевая аудитория - покупатели, арендаторы, собственники и профессиональные риелторы московского рынка недвижимости.

Key facts about Realty.ya

Brand Name	Realty.ya
Domain	ya.ru
Industry	Real Estate, Technology
Founded	1997
Headquarters	Moscow
Parent Company / Owner	Yandex IJSC
CEO	Arkady Volozh
Main Competitors	Cian (83/100), Avito Недвижимость (94/100), Domofond, ДомКлик (75/100), Realty.mail.ru

Evidence

Moz Domain Authority 76/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "✅ Яндекс Недвижимость: Объявления о покупке, продаже, аренде квартир, домов и коммерческой недвижимости в Москве. Вторичное жилье и новостройки. Офисы и торговые помещения. Цены на…" (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is RU-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Realty.ya?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Realty.ya?", Claude could not identify the brand as of September 2026. I don't recognize 'Realty.ya' as a specific real estate company, and the website given (ya.ru) is actually Yandex's domain, not a dedicated real estate platform, which suggests a mismatch or a very obscure/new venture with little to no web presence.

When asked "Best brands similar to Realty.ya?", Claude would not surface Realty.ya as of September 2026. I can't recommend a company I can't verify, especially given the mismatched website domain.

People Also Ask About Realty.ya

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Realty.ya's main competitors?

Realty.ya's main competitors in Real Estate: Cian (83/100), Avito Недвижимость (94/100), ДомКлик (75/100).

Sources: Brand Analyzer scan

How visible is Realty.ya in AI search?

Realty.ya has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 56, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Realty.ya official site

When was Realty.ya founded?

Realty.ya was founded in 1997. Realty.ya operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Realty.ya headquartered?

Realty.ya is headquartered in Moscow. Realty.ya operates in the Real Estate category.

Sources: Wikidata

Does ChatGPT recommend Realty.ya?

Realty.ya scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Realty.ya official site

How can Realty.ya improve its AI discoverability?

Realty.ya can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Realty.ya official site

What products or services does Realty.ya offer?

Сервис предлагает объявления о покупке, продаже и аренде квартир, домов и коммерческой недвижимости (офисы, торговые помещения) в Москве, включая как вторичное жилье, так и новостройки. Также предоставляются инструменты поиска по карте и метро, а также специальные условия для профессиональных агентов и бесплатный технологичный сервис для собственников недвижимости.

Sources: Realty.ya official site

Who owns Realty.ya?

Realty.ya is owned by or part of Yandex IJSC. Realty.ya operates in the Real Estate category.

Sources: Wikidata

What is Realty.ya?

Realty.ya, известный как Яндекс Недвижимость, - это онлайн-платформа для поиска и совершения сделок с недвижимостью в Москве, принадлежащая компании Yandex IJSC. Сервис был основан в 1997 году и базируется в Москве.

Sources: Realty.ya official site

What does Realty.ya do?

Сервис агрегирует объявления о покупке, продаже и аренде квартир, домов и коммерческой недвижимости в Москве, включая вторичное жилье и новостройки, офисы и торговые помещения. Пользователи могут искать объекты по карте и станциям метро, сравнивать цены и связываться с продавцами, арендодателями или агентами.

Sources: Realty.ya official site

Who uses Realty.ya?

Сервисом пользуются покупатели, арендаторы и собственники недвижимости, а также профессиональные риелторы, работающие на рынке недвижимости Москвы.

Sources: Realty.ya official site

Recommendations

• Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)

AI visibility

Realty.ya scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Realty.ya has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 76/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify Realty.ya from memory, confirming the gaps above.

Visibility - 21/100

• Wikipedia presence - 0/40
• Wikidata entity - 21/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 56/100

• Domain Authority - 23/30
• Backlink trust (spam score) - 7/10
• Schema.org structured data - 19/25
• Knowledge graph anchors (sameAs) - 3/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 74/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 8/15
• FAQ presence - 3/15
• Category-relative authority - 20/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 91/100
• Digital Presence - 86/100
• Visual Identity - 97/100
• Messaging Clarity - 100/100
• Trust Foundation - 62/100
• AI Discoverability - 91/100
• Brand Authority - 52/100

Peer brands

Ranked closest to Realty.ya: W. R. Meadows (79/100), World Green Building Council (WorldGBC) (79/100), YIT Czechia (79/100), Zilculator (79/100).

A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).

Category leader: Chaos (95/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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