Official Home of Tokyo Yakult Swallows
東京ヤクルトスワローズ (Tokyo Yakult Swallows) (yakult-swallows.co.jp) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Media & Entertainment brands, in the 20th percentile of 9578 Sports & Fitness brands.
東京ヤクルトスワローズ (Tokyo Yakult Swallows) is a professional baseball team in Japan's Nippon Professional Baseball (NPB) Central League, founded in 1950 and headquartered in Tokyo. The team's official website provides fans with up-to-date game results, schedules, ticket information, player profiles, fan club details, and merchandise. It serves as the primary digital hub for fans seeking official news and services related to the team.
| Brand Name | 東京ヤクルトスワローズ (Tokyo Yakult Swallows) |
|---|---|
| Domain | yakult-swallows.co.jp |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1950 |
| Headquarters | Tokyo |
| Parent Company / Owner | Japanese National Railways |
| Main Competitors | Yomiuri Giants (55/100), Hanshin Tigers (60/100), Chunichi Dragons (53/100), Yokohama DeNA BayStars (75/100), Hiroshima Toyo Carp, Saitama Seibu Lions (52/100), Fukuoka SoftBank Hawks (69/100), Chiba Lotte Marines (76/100) |
Moz Domain Authority 53/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #127,965 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "東京ヤクルトスワローズ公式サイトです。公式サイトでは試合速報やスケジュール、チケット、イベント、ファンクラブ、グッズなどチームや選手の最新情報を掲載しています。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 東京ヤクルトスワローズ (Tokyo Yakult Swallows)?", Claude could identify the brand as of October 2026. The Tokyo Yakult Swallows are a professional baseball team in Japan's Central League, owned by Yakult, the probiotic drink company, and they play their home games at Meiji Jingu Stadium in Tokyo. Best known for Winning multiple Japan Series championships, most recently in 2021 and 2022, and being one of the few Japanese pro sports teams named after a corporate sponsor'.
When asked "Best brands similar to 東京ヤクルトスワローズ (Tokyo Yakult Swallows)?", Claude would recommend 東京ヤクルトスワローズ (Tokyo Yakult Swallows) as of October 2026. If someone asked about major Japanese pro baseball teams, the Swallows would naturally come up given their storied history and recent championship success.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
東京ヤクルトスワローズ (Tokyo Yakult Swallows)'s main competitors in Sports & Fitness: Yomiuri Giants (55/100), Hanshin Tigers (60/100), Chunichi Dragons (53/100), Yokohama DeNA BayStars (75/100), Saitama Seibu Lions (52/100).
Sources: Brand Analyzer scan
The official website offers game schedules and live score updates, ticket purchasing, fan club membership, player and team information, and team merchandise (goods) for sale to fans.
東京ヤクルトスワローズ (Tokyo Yakult Swallows) is a professional baseball team based in Tokyo, Japan, competing in the Central League of Nippon Professional Baseball (NPB). The team was founded in 1950 and its official website serves as the primary source for team news, schedules, and fan services.
東京ヤクルトスワローズ (Tokyo Yakult Swallows) has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 46, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
東京ヤクルトスワローズ (Tokyo Yakult Swallows) was founded in 1950. 東京ヤクルトスワローズ (Tokyo Yakult Swallows) operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
東京ヤクルトスワローズ (Tokyo Yakult Swallows) is headquartered in Tokyo. 東京ヤクルトスワローズ (Tokyo Yakult Swallows) operates in the Sports & Fitness category.
Sources: Wikidata
東京ヤクルトスワローズ (Tokyo Yakult Swallows) scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
東京ヤクルトスワローズ (Tokyo Yakult Swallows) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The website is used by baseball fans, particularly supporters of the Tokyo Yakult Swallows, including people buying tickets to games, fan club members, and general followers of Japanese professional baseball (NPB) seeking team news and updates.
東京ヤクルトスワローズ (Tokyo Yakult Swallows) is owned by or part of Japanese National Railways. 東京ヤクルトスワローズ (Tokyo Yakult Swallows) operates in the Sports & Fitness category.
Sources: Wikidata
Tokyo Yakult Swallows is known for being one of Japan's professional baseball franchises competing in the NPB Central League, with a long history dating back to 1950. The team is recognized among fans for its games, player roster, and its official digital platform offering ticketing and fan engagement services.
東京ヤクルトスワローズ (Tokyo Yakult Swallows) scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
東京ヤクルトスワローズ (Tokyo Yakult Swallows) has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (46/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #127,965 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 東京ヤクルトスワローズ (Tokyo Yakult Swallows) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 東京ヤクルトスワローズ (Tokyo Yakult Swallows): Xcell Bar (69/100), World DanceSport Federation (WDSF) (69/100), Yalla Shoot (69/100), Yoodlize (69/100).
A step up - brands to learn from: YUM (71/100), Your School Games (71/100).
Category leader: Complex (97/100).
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