여행과 여가, 일상을 즐겁게
야놀자 (Yanolja) / NOL (yanolja.com) earns a Brand Analyzer score of 83 out of 100, placing it in the Strong Brand tier among Travel & Hospitality brands, E-commerce brands, Media & Entertainment brands. Among 1607 Travel & Hospitality brands analyzed, 야놀자 (Yanolja) / NOL ranks in the 83rd percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 100/100, Visual Identity 92/100, Messaging Clarity 86/100, Trust Foundation 93/100, AI Discoverability 85/100, Brand Authority 44/100.
야놀자(Yanolja)는 새 이름 NOL로도 알려진 한국의 여행·여가 플랫폼으로, 국내외 숙소, 항공, 교통, 레저, 공연, 전시, 액티비티 예약을 하나의 서비스에서 제공한다. 이 플랫폼은 여행 및 여가 활동을 넘어 일상생활까지 즐겁게 만드는 것을 목표로 하며, 여행객과 여가·문화생활을 즐기고자 하는 개인 소비자를 주요 대상으로 한다. 트래블 및 호스피탈리티, 이커머스, 미디어·엔터테인먼트 영역에 걸�친 통합 라이프스타일 플랫폼으로 자리매김하고 있다.
| Brand Name | 야놀자 (Yanolja) / NOL |
|---|---|
| Domain | yanolja.com |
| Industry | Travel & Hospitality, E-commerce |
| Main Competitors | 여기어때, Booking.com (95/100), Agoda (91/100), Expedia (83/100), Airbnb (91/100), Trip.com (94/100), 인터파크투어 (88/100), 티몬 (68/100) |
Moz Domain Authority 42/100 vs category average 40 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #40,676 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "야놀자의 새 이름, NOL | 국내·해외 숙소, 항공, 교통, 레저, 공연, 전시, 액티비티 | 여행·여가를 넘어 일상까지 즐거워지는 이 곳, NOL에 오신 것을 환영해요!"" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is KO-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, Facebook, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
야놀자 (Yanolja) / NOL scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
야놀자 (Yanolja) / NOL has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #40,676 (Tranco), a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 야놀자 (Yanolja) / NOL from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is 야놀자 (Yanolja) / NOL?", Claude could identify the brand as of August 2026. Yanolja is a South Korean travel and hospitality tech company that started as a motel and accommodation booking app and has grown into a broad travel super-app offering hotel and leisure bookings, plus a B2B SaaS arm (Yanolja Cloud) that provides property management systems for h Best known for Being South Korea's leading accommodation and leisure booking app, originally known for budget motel reservations before expanding into full travel services and.
When asked "Best brands similar to 야놀자 (Yanolja) / NOL?", Claude would recommend 야놀자 (Yanolja) / NOL as of August 2026. It's one of the dominant travel booking platforms in Korea and a notable global player in hotel tech SaaS, so it would naturally come up when discussing top travel and hospitality brands in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
야놀자 (Yanolja) / NOL's main competitors include 여기어때, Booking.com (95/100), Agoda (91/100), Expedia (83/100), Airbnb (91/100). These companies compete in the Travel & Hospitality space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
야놀자 (Yanolja) / NOL and Booking.com are competitors in Travel & Hospitality. Brand Analyzer scores 야놀자 (Yanolja) / NOL at 83/100 and Booking.com at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to 야놀자 (Yanolja) / NOL include 여기어때, Booking.com (95/100), Agoda (91/100), Expedia (83/100), Airbnb (91/100). Each is an established option in the Travel & Hospitality space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
야놀자 (Yanolja) / NOL has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 52, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 야놀자 (Yanolja) / NOL official site
야놀자/NOL은 국내외 숙소 예약, 항공권 예매, 교통 서비스 예약, 레저 활동 예약, 공연 및 전시 티켓 예매, 액티비티 예약 서비스를 제공한다. 이러한 서비스들은 하나의 플랫폼 안에서 통합적으로 이용할 수 있도록 구성되어 있다.
Sources: 야놀자 (Yanolja) / NOL official site
야놀자 (Yanolja) / NOL scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 야놀자 (Yanolja) / NOL official site
야놀자(Yanolja)는 새 이름 NOL로 알려진 한국의 여행 및 여가 서비스 플랫폼이다. 국내외 숙소, 항공, 교통, 레저, 공연, 전시, 액티비티 예약을 하나의 플랫폼에서 제공하는 원스톱 서비스로, 여행과 여가를 넘어 일상까지 즐겁게 만드는 통합 라이프스타일 플랫폼으로 자리매김하고 있다. 카테고리상 여행·호스피탈리티, 이커머스, 미디어·엔터테인먼트 영역에 걸쳐 있다.
Sources: 야놀자 (Yanolja) / NOL official site
야놀자 (Yanolja) / NOL can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 야놀자 (Yanolja) / NOL official site
Ranked closest to 야놀자 (Yanolja) / NOL: Welcomepickups (83/100), Universal Orlando Resort (83/100), 24TimeZones.com (82/100), ALL Accor (82/100).
A step up - brands to learn from: Zipcar (91/100), Tiqets (91/100).
Category leader: Lonely Planet (97/100).