Leading Independent School in the North East
Yarm School (yarmschool.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 43rd percentile of 15805 Education brands.
Yarm School is an independent school located in Yarm, North Yorkshire, in the North East of England. Founded in 1978, it provides education from Pre-School through Prep, Senior School, and Sixth Form at a single site. The school is positioned as one of the leading independent schools in the region, known for academic results, extracurricular opportunities, and investment in facilities and bursaries. It serves families seeking a continuous independent education pathway for children from early years to age eighteen.
| Brand Name | Yarm School |
|---|---|
| Domain | yarmschool.org |
| Industry | Education |
| Founded | 1978 |
| Headquarters | Yarm, North Yorkshire, UK |
| Main Competitors | Durham School (75/100), Barnard Castle School (74/100), Queen Ethelburga's Collegiate (76/100), Ampleforth College (72/100), Newcastle School for Boys, Royal Grammar School Newcastle, Teesside High School (77/100) |
Moz Domain Authority 32/100 vs category average 49 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Yarm School appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Yarm School is one of the leading independent schools in the North East. We are located in Yarm, with our own private Pre-School, Prep, Senior and Sixth Form." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Yarm School?", Claude could identify the brand as of October 2026. Yarm School is an independent co-educational day school in Yarm, North Yorkshire, England, catering to pupils from around ages 3 to 18 across its prep and senior schools. It is known for strong academic results and a broad range of extracurricular activities including sport, musi Best known for Being a highly regarded independent day school in North Yorkshire with strong academic and extracurricular offerings.
When asked "Best brands similar to Yarm School?", Claude would recommend Yarm School as of October 2026. It's a well-regarded independent school in the North East of England, so I'd mention it if someone asked about good independent schools in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yarm School's main competitors in Education: Durham School (75/100), Barnard Castle School (74/100), Queen Ethelburga's Collegiate (76/100), Ampleforth College (72/100), Teesside High School (77/100).
Sources: Brand Analyzer scan
Yarm School is an independent school situated in Yarm, North Yorkshire, in the North East of England. Founded in 1978, it provides education across four stages: Pre-School, Prep, Senior School, and Sixth Form, all located on a single site. It is described as one of the leading independent schools in the North East, offering a complete educational journey from early years through to the end of secondary education.
Sources: Yarm School official site
Yarm School has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 54, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yarm School official site
Yarm School was founded in 1978. Yarm School operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Yarm School offers independent education services across four main stages: Pre-School, Prep School, Senior School, and Sixth Form. These services include a full academic curriculum tailored to each age group, along with extracurricular activities. The school also provides bursary support to help with access to its education and invests in its facilities to support the different stages of schooling.
Sources: Yarm School official site
Yarm School provides independent education for children from Pre-School age through to Sixth Form (roughly ages 2/3 to 18). It delivers a full academic curriculum alongside extracurricular activities, operating its own Pre-School, Prep School, Senior School and Sixth Form within one location in Yarm, North Yorkshire. The school states it invests in facilities and offers bursaries to support access to its education.
Sources: Yarm School official site
Yarm School scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Yarm School official site
Yarm School can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yarm School official site
Yarm School is used by parents and families in the North East of England who are seeking independent education for their children, from early years (Pre-School) through to the end of secondary education (Sixth Form, around age 18). It serves families wanting a single, continuous school setting covering a child's entire pre-university education.
Sources: Yarm School official site
Yarm School is known for being one of the leading independent schools in the North East of England, offering a complete educational pathway from Pre-School through Sixth Form at a single location. It is recognised for strong academic results and a wide range of extracurricular opportunities, as well as investment in school facilities and bursary provision.
Sources: Yarm School official site
Yarm School scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yarm School has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 32/100. In a live check, Claude could already identify Yarm School from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yarm School: XLRI (75/100), XLP (75/100), Yconic (75/100), The Y Australia (75/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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