Great nights out, every time
Yates (yates.co.uk) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, Travel & Hospitality brands, in the 14th percentile of 8668 Food & Beverage brands.
Yates is a UK high-street pub chain offering a lively, welcoming atmosphere with affordable drinks and entertainment. It positions itself as a social hub for young adults and groups seeking value-driven nightlife experiences. The brand emphasizes fun, accessibility, and community, operating across multiple locations in the United Kingdom under the Food & Beverage and Travel & Hospitality categories.
| Brand Name | Yates |
|---|---|
| Domain | yates.co.uk |
| Industry | Food & Beverage, Travel & Hospitality |
| Main Competitors | Wetherspoons (81/100), Revolution Bars, All Bar One (82/100), O'Neill's, Slug and Lettuce (83/100), Walkabout |
Moz Domain Authority 12/100 vs category average 43 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Yates has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide a fun, welcoming pub experience with great drinks and entertainment for everyone." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Yates?", Claude could identify the brand as of October 2026. Yates's is a long-established UK pub and bar chain, originally known as Yates's Wine Lodge, founded in the late 1800s and known for serving wine, beer and pub food in town-centre locations across Britain. Best known for Yates's Wine Lodge, a traditional British pub/bar chain.
When asked "Best brands similar to Yates?", Claude would recommend Yates as of October 2026. It's a recognisable, long-running UK pub brand that would fit naturally if someone asked about well-known British pub chains.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yates's main competitors in Food & Beverage: Wetherspoons (81/100), All Bar One (82/100), Slug and Lettuce (83/100).
Sources: Brand Analyzer scan
Yates has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 7, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yates official site
Yates scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Yates official site
Yates can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yates official site
Yates is a UK pub chain known for providing a fun, welcoming environment with affordable drinks and entertainment. It operates as a high-street social venue aimed at young adults and groups looking for an enjoyable nightlife experience.
Sources: Yates official site
Yates operates pubs across the UK that serve drinks and offer entertainment in a lively, social setting. It focuses on creating a welcoming atmosphere where friends and families can gather for affordable food, beverages, and fun.
Sources: Yates official site
Yates scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yates has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (7/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 12/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yates from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yates: Wilklow Orchards (67/100), Weyermann® Spezialmalze (67/100), Zonzo (67/100), 5iron (66/100).
A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).
Category leader: Target (97/100).
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