Connecting ambitious talent with top employers
YER (yer.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 64th percentile of 26730 Other brands.
YER is an international recruitment agency that connects ambitious professionals holding Bachelor's, Master's, or PhD degrees with top-level companies. It specializes in both permanent and temporary placements, offering tailored matching services across multiple countries. YER positions itself as a premium recruitment partner focused on highly educated talent and quality employer relationships.
| Brand Name | YER |
|---|---|
| Domain | yer.com |
| Industry | Other |
| Founded | -782 |
| Main Competitors | Michael Page (80/100), Hays (86/100), Robert Half (91/100), Randstad (82/100), Adecco (86/100), ManpowerGroup (88/100), Page Personnel (83/100) |
Moz Domain Authority 21/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
YER appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "YER brings ambitious professionals and top-level companies together. We are an international recruitment agency specialised in permanent and temporary posts and catering for profes…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, YouTube, LinkedIn, Instagram, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is YER?", Claude could identify the brand as of October 2026. YER is a Dutch recruitment and HR services company, founded in 1979, that specializes in placing professionals and managers for permanent and temporary positions across various industries in the Netherlands, Belgium, and the Middle East. Best known for Professional and management recruitment services based in the Netherlands.
When asked "Best brands similar to YER?", Claude would recommend YER as of October 2026. It's a well established recruitment brand in the Benelux region, so it would be relevant if someone asked about European staffing or HR agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
YER's main competitors in Other: Michael Page (80/100), Hays (86/100), Robert Half (91/100), Randstad (82/100), Adecco (86/100).
Sources: Brand Analyzer scan
YER has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 26, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: YER official site
YER was founded in -782. YER operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
YER offers recruitment services for permanent and temporary job placements, specifically targeting professionals with Bachelor's, Master's, or PhD degrees. Its services include tailored matching between these candidates and top-level companies across multiple countries.
Sources: YER official site
YER scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: YER official site
YER is an international recruitment agency that specializes in connecting highly educated professionals-those holding Bachelor's, Master's, or PhD degrees-with top-level companies. It handles both permanent and temporary job placements across multiple countries.
Sources: YER official site
YER provides recruitment services by matching ambitious, highly educated professionals with companies seeking qualified talent. It handles both permanent and temporary staffing needs, facilitating connections between job seekers and employers across international markets.
Sources: YER official site
YER can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: YER official site
YER is used by ambitious professionals holding Bachelor's, Master's, or PhD degrees who are seeking permanent or temporary job opportunities, as well as top-level companies looking to recruit qualified, highly educated talent.
Sources: YER official site
YER is known for specializing in recruitment for highly educated professionals, specifically those with Bachelor's, Master's, or PhD degrees, and for operating as an international agency that serves top-level companies across multiple countries.
Sources: YER official site
YER scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
YER has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 21/100 and thin schema.org structured data. In a live check, Claude could already identify YER from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to YER: Yeoman Stoves (77/100), YatraDham (77/100), Tidy Cats (77/100), Young Republican National Federation (77/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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