예스24
예스24 (yes24.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 69th percentile of 28906 Other brands.
예스24 (yes24.com) is a South Korean cultural content platform founded in 1998 and headquartered in Seoul. It offers books, tickets, music albums, merchandise (goods), and community features, positioning itself as a comprehensive destination for cultural content in Korea. The platform emphasizes customer benefits and fast delivery services, commonly referred to as '총알배송' (bullet delivery). It serves as an online marketplace connecting consumers with a wide range of cultural products and experiences.
| Brand Name | 예스24 |
|---|---|
| Domain | yes24.com |
| Industry | Other |
| Founded | 1998 |
| Headquarters | Seoul |
| Main Competitors | Aladin, Kyobo Book Centre (78/100), Interpark (76/100), Coupang (88/100), Melon, Ticketlink |
Moz Domain Authority 72/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #13,999 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "도서, 티켓, 음반, 굿즈, 커뮤니티까지 문화 전반을 아우르는 국내 대표 문화콘텐츠 플랫폼, 아낌없는 혜택과 총알배송을 경험해보세요." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is KO-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 예스24?", Claude could identify the brand as of October 2026. Yes24 is a major South Korean online bookstore and e-commerce platform that sells books, e-books, tickets for concerts and performances, and other media and lifestyle products. Best known for Being one of South Korea's largest online bookstores and ticketing platforms.
When asked "Best brands similar to 예스24?", Claude would recommend 예스24 as of October 2026. It's one of the leading and most widely used online retail and ticketing platforms in South Korea, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
예스24's main competitors in Other: Kyobo Book Centre (78/100), Interpark (76/100), Coupang (88/100).
Sources: Brand Analyzer scan
예스24 has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 70, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 예스24 official site
예스24 was founded in 1998. 예스24 operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
예스24 is headquartered in Seoul. 예스24 operates in the Other category.
Sources: Wikidata
예스24 offers books, event and performance tickets, music albums, and merchandise (goods) related to cultural content. It also provides community features for users to engage with others interested in similar cultural interests.
Sources: 예스24 official site
예스24 scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 예스24 official site
예스24 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 예스24 official site
예스24 (yes24.com) is a South Korean online platform for cultural content, founded in 1998 and headquartered in Seoul. It covers books, tickets, music albums, merchandise, and community features, positioning itself as a leading domestic platform that encompasses the broader cultural content industry in Korea.
Sources: 예스24 official site
예스24 operates an e-commerce platform that sells books, event and performance tickets, music albums, and related merchandise (goods). It also hosts community features for users interested in cultural content. The platform emphasizes providing customer benefits and fast delivery services.
Sources: 예스24 official site
예스24 scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
예스24 has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #13,999 (Tranco) and a Moz Domain Authority of 72/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify 예스24 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 예스24: Yell.ge (78/100), Yardzen (78/100), Yojee (78/100), Yoojo (78/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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