Yoga is the art of waking up
Yoga with Adriene (yogawithadriene.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, Education brands, in the 54th percentile of 4803 Sports & Fitness brands.
Yoga with Adriene is an online platform offering free yoga videos and mindfulness practices, led by instructor Adriene Mishler. It aims to bring yoga into schools and homes worldwide through accessible, high-quality content. The platform has built a global community of over 12 million subscribers, welcoming participants of all ages, body types, and experience levels. It operates within the Sports & Fitness, Media & Entertainment, and Education categories, emphasizing inclusivity and approachability in wellness practice.
| Brand Name | Yoga with Adriene |
|---|---|
| Domain | yogawithadriene.com |
| Industry | Sports & Fitness, Media & Entertainment |
| Main Competitors | Yoga International (86/100), Gaia (93/100), Peloton (90/100), Down Dog (82/100), Glo (86/100), Alo Moves (78/100), DDP Yoga (78/100) |
Moz Domain Authority 58/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Free Yoga Videos & Online Yoga Classes" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Yoga with Adriene?", Claude could identify the brand as of September 2026. Yoga with Adriene is a free YouTube-based yoga platform run by instructor Adriene Mishler, offering a huge library of yoga videos for all levels, including her popular annual 30-day 'Yoga With Adriene' series like Yoga Camp and Home. Best known for Free, approachable yoga videos on YouTube, especially the annual 30-day series like 'Home' and 'Breath'.
When asked "Best brands similar to Yoga with Adriene?", Claude would recommend Yoga with Adriene as of September 2026. It's one of the most widely recognized and trusted free yoga resources online, making it a natural recommendation for anyone wanting accessible, high-quality yoga content.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yoga with Adriene's main competitors in Sports & Fitness: Yoga International (86/100), Gaia (93/100), Peloton (90/100), Down Dog (82/100), Glo (86/100).
Sources: Brand Analyzer scan
Yoga with Adriene offers free yoga videos and online yoga classes, along with mindfulness practices, designed for use in homes and schools.
Sources: Yoga with Adriene official site
Yoga with Adriene is a free online yoga and mindfulness platform led by instructor Adriene Mishler, offering video-based practices accessible to people worldwide via its website and associated video content.
Sources: Yoga with Adriene official site
Yoga with Adriene has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 55, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yoga with Adriene official site
Yoga with Adriene scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Yoga with Adriene official site
Yoga with Adriene is known for its free, accessible yoga videos led by a genuine and relatable teacher, and for building a large global community of over 12 million subscribers.
Sources: Yoga with Adriene official site
Yoga with Adriene is popular because it offers free, high-quality yoga and mindfulness content led by a relatable and authentic teacher, making wellness accessible to people of all ages, body types, and skill levels, which has helped it build a global community exceeding 12 million subscribers.
Sources: Yoga with Adriene official site
Yoga with Adriene can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yoga with Adriene official site
Yoga with Adriene is used by people of all ages, body types, and experience levels around the world who are seeking free, approachable yoga and mindfulness practices, whether at home or in educational settings.
Sources: Yoga with Adriene official site
Yoga with Adriene scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yoga with Adriene has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 58/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yoga with Adriene from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yoga with Adriene: Yachting Monthly (78/100), XPT (78/100), Zero Longevity (78/100), 18Birdies (77/100).
A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.