日本初の多目的スタジアム「ハマスタ」
Yokohama-stadium (yokohama-stadium.co.jp) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Media & Entertainment brands, Travel & Hospitality brands, in the 4th percentile of 9188 Sports & Fitness brands.
Yokohama Stadium, commonly called 'Hamasuta', is Japan's first multi-purpose stadium, located in Yokohama Park in Yokohama, Kanagawa Prefecture. Opened in 1977, it serves as the home ground of the Yokohama DeNA BayStars of Nippon Professional Baseball's Central League. Beyond professional baseball, the venue hosts amateur baseball and soccer matches, as well as concerts and other large-scale events, reflecting its flexible, multi-use design.
| Brand Name | Yokohama-stadium |
|---|---|
| Domain | yokohama-stadium.co.jp |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1977 |
| Headquarters | Yokohama Park, Yokohama, Kanagawa, Japan |
| Parent Company / Owner | Yokohama |
| Main Competitors | Tokyo Dome (43/100), Koshien Stadium, Fukuoka PayPay Dome, Nagoya Dome (63/100), Mazda Zoom-Zoom Stadium Hiroshima, Belluna Dome (MetLife Dome) |
Moz Domain Authority 41/100 vs category average 43 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "横浜スタジアム、通称「ハマスタ」は、神奈川県横浜市の横浜公園内にある日本初の多目的スタジアムです。日本プロ野球・セリーグの横浜DeNAベイスターズの本拠地であり、アマチュア野球やサッカー、コンサートなどのイベントにもご利用いただけます。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Yokohama-stadium?", Claude could identify the brand as of October 2026. Yokohama Stadium is a multi-purpose stadium in Yokohama, Japan, best known as the home ballpark of the Yokohama DeNA BayStars professional baseball team. It also hosted baseball and softball events during the 2020 Tokyo Olympics. Best known for Being the home stadium of the Yokohama DeNA BayStars NPB baseball team.
When asked "Best brands similar to Yokohama-stadium?", Claude would recommend Yokohama-stadium as of October 2026. It's a well-known sports venue in Japan, so it would come up naturally in discussions of notable baseball stadiums or Japanese sports facilities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yokohama-stadium's main competitors in Sports & Fitness: Tokyo Dome (43/100), Nagoya Dome (63/100).
Sources: Brand Analyzer scan
Yokohama Stadium offers a venue for professional baseball games as the home of the Yokohama DeNA BayStars, along with facilities for amateur baseball and soccer matches. It also hosts concerts and other large-scale events, providing a flexible space for various sports and entertainment activities.
Sources: Yokohama-stadium official site
Yokohama Stadium, known as 'Hamasuta', is Japan's first multi-purpose stadium, situated in Yokohama Park in Yokohama, Kanagawa Prefecture. It opened in 1977 and serves as the home venue of the Yokohama DeNA BayStars, a professional baseball team in Nippon Professional Baseball's Central League.
Sources: Yokohama-stadium official site
Yokohama-stadium has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 26, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yokohama-stadium official site
Yokohama-stadium was founded in 1977. Yokohama-stadium operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Yokohama Stadium provides a venue for professional baseball games, particularly as the home field of the Yokohama DeNA BayStars. It also hosts amateur baseball and soccer matches, as well as concerts and other large-scale events, functioning as a flexible multi-purpose facility for sports and entertainment.
Sources: Yokohama-stadium official site
Yokohama-stadium scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Yokohama-stadium official site
Yokohama Stadium is known for being Japan's first multi-purpose stadium and for serving as the home ground of the Yokohama DeNA BayStars professional baseball team. It is also recognized for hosting a variety of events beyond baseball, including soccer matches and concerts.
Sources: Yokohama-stadium official site
Yokohama-stadium can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yokohama-stadium official site
Yokohama-stadium is owned by or part of Yokohama. Yokohama-stadium operates in the Sports & Fitness category.
Sources: Wikidata
Yokohama Stadium is used by Yokohama DeNA BayStars fans and professional baseball spectators, as well as amateur baseball and soccer organizations that utilize the facility for their events. Concertgoers and attendees of other large-scale events held at the stadium also make use of the venue.
Sources: Yokohama-stadium official site
Yokohama Stadium is popular primarily because it is the home stadium of the Yokohama DeNA BayStars, drawing fans for professional baseball games. Its status as Japan's first multi-purpose stadium and its flexibility in hosting amateur sports, soccer, and concerts also contribute to its broad appeal among diverse audiences.
Sources: Yokohama-stadium official site
Yokohama-stadium scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yokohama-stadium has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yokohama-stadium from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yokohama-stadium: World Cup Soccer Camps (57/100), Winbook.live (57/100), Archery Country (56/100), Ballpark Village STL (56/100).
A step up - brands to learn from: YUM (71/100), Your School Games (71/100).
Category leader: Complex (97/100).
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