発行部数No.1のニュースサイト
Yomiuri (yomiuri.co.jp) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 84th percentile of 9827 Media & Entertainment brands.
Yomiuri refers to Yomiuri Shimbun Online, the news and information website operated by The Yomiuri Shimbun, a Japanese newspaper founded in 1874 and headquartered in Tokyo. It is part of The Yomiuri Shimbun Holdings and claims the largest circulation among Japanese newspapers. The site delivers breaking news in areas such as society, sports, politics, economy, and international affairs, alongside feature content on education, medical, and lifestyle topics, plus video news. The site was renamed from YOMIURI ONLINE in February 2019.
| Brand Name | Yomiuri |
|---|---|
| Domain | yomiuri.co.jp |
| Industry | Media & Entertainment |
| Founded | 1874 |
| Headquarters | Tokyo |
| Parent Company / Owner | The Yomiuri Shimbun Holdings |
| Main Competitors | Asahi Shimbun (90/100), Mainichi Shimbun (79/100), Nikkei (81/100), Sankei Shimbun (79/100), NHK (83/100) |
Moz Domain Authority 89/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,927 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Yomiuri appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "【読売新聞】読売新聞オンラインは読売新聞のニュース・情報サイト。社会、スポーツ、政治、経済、国際などの最新ニュースや教育、医療などの読み物、映像ニュースも充実。ポケモン、発言小町、クーポンやプレゼントも。2019年2月にYOMIURI ONLINEからサイト名を変更しました。" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, HubSpot.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Yomiuri?", Claude could identify the brand as of September 2026. Yomiuri Shimbun is one of Japan's largest daily newspapers, published by the Yomiuri Shimbun Group, covering national and international news, politics, and culture. It also owns the Yomiuri Giants baseball team and has a long history dating back to 1874. Best known for Being the world's highest-circulation newspaper.
When asked "Best brands similar to Yomiuri?", Claude would recommend Yomiuri as of September 2026. It's a major, globally significant Japanese media company that would naturally come up when discussing top newspapers or Japanese media conglomerates.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yomiuri's main competitors in Media & Entertainment: Asahi Shimbun (90/100), Mainichi Shimbun (79/100), Nikkei (81/100), Sankei Shimbun (79/100), NHK (83/100).
Sources: Brand Analyzer scan
Yomiuri offers an online news service covering categories such as society, sports, politics, economy, and international affairs. It also provides reading content on medical, health, and education topics, video news content, and supplementary features including coupons and presents, as well as community discussion sections like 'Hatsugen Komachi.'
Sources: Yomiuri official site
Yomiuri is the news and information website of The Yomiuri Shimbun, a Japanese newspaper founded in 1874 and headquartered in Tokyo. It is operated under The Yomiuri Shimbun Holdings and is described as having the largest circulation among Japanese newspapers. The site, previously called YOMIURI ONLINE, was renamed in February 2019 to its current form as a comprehensive online news platform.
Sources: Yomiuri official site
Yomiuri has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 50, trust 67, recommendation 79). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yomiuri official site
Yomiuri was founded in 1874. Yomiuri operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Yomiuri is headquartered in Tokyo. Yomiuri operates in the Media & Entertainment category.
Sources: Wikidata
Yomiuri provides an online news and information service covering society, sports, politics, economy, and international affairs. It delivers breaking news alongside longer-form reading content on topics such as medical care, health, education, and lifestyle. The site also offers video news content and additional features like coupons, presents, and community sections such as 'Hatsugen Komachi.'
Sources: Yomiuri official site
Yomiuri scores 79/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Yomiuri official site
Yomiuri can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yomiuri official site
Yomiuri is known for being the online news platform of The Yomiuri Shimbun, a newspaper with the largest circulation in Japan. It is recognized for its broad reporting network covering breaking news across politics, economy, society, sports, and international affairs, as well as its in-depth reading content on medical, educational, and lifestyle topics.
Sources: Yomiuri official site
Yomiuri is owned by or part of The Yomiuri Shimbun Holdings. Yomiuri operates in the Media & Entertainment category.
Sources: Wikidata
Yomiuri is used by a broad range of general readers across age groups who seek reliable daily news, as well as readers looking for specialized information in areas such as medical care, education, and career-related topics.
Sources: Yomiuri official site
Yomiuri scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yomiuri has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (79/100) and its weakest is visibility (50/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,927 (Tranco) and a Moz Domain Authority of 89/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yomiuri from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yomiuri: Yogaworks (86/100), Yoga International (86/100), YTN (86/100), ZEE5 (86/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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