Full service estate agents, fixed fees
Yopa (yopa.co.uk) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, in the 82nd percentile of 4765 Real Estate brands.
Yopa is a UK-based estate agency that helps homeowners sell or value their property. It combines dedicated local agents with online tools to provide a full estate agency service at fair, fixed fees starting from £999, rather than the percentage-based commissions charged by traditional agents. Yopa positions itself as offering better value and the potential for higher sale prices, targeting homeowners who want professional selling support without high traditional agency costs.
| Brand Name | Yopa |
|---|---|
| Domain | yopa.co.uk |
| Industry | Real Estate |
| Main Competitors | Purplebricks (83/100), Strike (80/100), Rightmove (90/100), Zoopla (87/100), Foxtons (88/100), Emoov (82/100), Housesimple |
Moz Domain Authority 48/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #224,246 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We’re here to help homeowners have a smooth move. Full estate agency service, dedicated local agents, and fair fixed fees from £999." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx, Vue.
Social footprint: verified profiles on X (Twitter), Facebook, YouTube, LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Yopa?", Claude could identify the brand as of September 2026. Yopa is a UK hybrid estate agent that combines local property experts with an online platform, offering home selling and letting services typically at a lower fixed fee than traditional high street estate agents. Best known for Being one of the UK's leading hybrid online estate agents offering fixed-fee house selling.
When asked "Best brands similar to Yopa?", Claude would recommend Yopa as of September 2026. It's one of the most recognized names in the UK online/hybrid estate agency market alongside Purplebricks, so it's a natural mention for someone looking for alternatives to traditional agents.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yopa's main competitors in Real Estate: Purplebricks (83/100), Strike (80/100), Rightmove (90/100), Zoopla (87/100), Foxtons (88/100).
Sources: Brand Analyzer scan
Yopa has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yopa official site
Yopa offers full estate agency services for homeowners, including property valuation and sale support facilitated by dedicated local agents combined with online tools, all provided at a fair, fixed fee starting from £999.
Sources: Yopa official site
Yopa scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Yopa official site
Yopa is a UK estate agency (yopa.co.uk) that provides a full-service property selling and valuation experience through a combination of dedicated local agents and online tools. It charges fair, fixed fees starting from £999, as opposed to the percentage-based commission model used by many traditional estate agents.
Sources: Yopa official site
Yopa helps homeowners in the UK sell or value their property. It provides a full estate agency service, including local agent support and online tools, aiming to deliver a smooth moving process at a fixed fee rather than a percentage-based commission.
Sources: Yopa official site
Yopa can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yopa official site
Yopa is used by homeowners in the UK who want to sell or value their property and are looking for professional estate agency service without paying the higher percentage-based fees typically charged by traditional agents.
Sources: Yopa official site
Yopa is known for offering full estate agency services at fair, fixed fees starting from £999, using a hybrid model that combines dedicated local agents with online technology, positioning itself as a lower-cost alternative to traditional high-street estate agents.
Sources: Yopa official site
Yopa scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yopa has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #224,246 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yopa from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yopa: Yorkshire Building Society (YBS) (82/100), YAROOMS (82/100), Zameen.com (82/100), Zia Tile (82/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), Taskrabbit (91/100).
Category leader: SketchUp (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.