De cadeaukaart met keuzevrijheid en impact
YourGift (yourgift.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 38th percentile of 27483 E-commerce brands.
YourGift is a Dutch gift card service that allows recipients to spend their card at hundreds of stores, exchange it for well-known brand gift cards, or donate the value to a charity. The company positions itself as the most flexible gift card in the Netherlands, emphasizing freedom of choice and social impact for both consumers and businesses looking for a versatile gift option for customers or employees.
| Brand Name | YourGift |
|---|---|
| Domain | yourgift.nl |
| Industry | E-commerce, Other |
| Main Competitors | VVV Cadeaukaart (72/100), Fashioncheque (74/100), Good4fun Giftcard, Nationale Bioscoopbon (59/100), Blackhawk Network (69/100) |
Moz Domain Authority 30/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,042,186 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Heb je een YourGift cadeaukaart ontvangen? Besteed bij honderden winkels, wissel in voor A-merk cadeaukaarten of doneer aan een goed doel. Jij kiest." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 7 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is YourGift?", Claude could identify the brand as of October 2026. YourGift (yourgift.nl) is a Dutch online gift shop selling a wide range of gift items, personalized products, and gift cards for various occasions like birthdays and holidays. Best known for Online gift shop in the Netherlands offering personalized and curated gift items.
When asked "Best brands similar to YourGift?", Claude would not surface YourGift as of October 2026. It's a niche regional player and I don't have enough confident detail on its market position or reputation to recommend it over better known gift retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
YourGift's main competitors in E-commerce: VVV Cadeaukaart (72/100), Fashioncheque (74/100), Nationale Bioscoopbon (59/100), Blackhawk Network (69/100).
Sources: Brand Analyzer scan
YourGift has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 52, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: YourGift official site
YourGift scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: YourGift official site
YourGift offers a single multi-purpose gift card that can be redeemed at hundreds of partner stores, exchanged for gift cards from specific well-known brands, or donated to a charitable organization. It serves as a flexible gifting product for both personal and corporate use.
Sources: YourGift official site
YourGift is a Dutch gift card brand (yourgift.nl) that offers a single, flexible gift card redeemable at hundreds of retailers, exchangeable for well-known brand gift cards, or donatable to charity. It targets both individual consumers who receive the card and businesses seeking a flexible gift for clients or employees.
Sources: YourGift official site
YourGift provides gift cards that can be spent across a wide network of affiliated stores, converted into gift cards from specific A-brand retailers, or donated to a charitable cause chosen by the recipient. This gives gift card holders full control over how they use the value they receive.
Sources: YourGift official site
YourGift can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: YourGift official site
YourGift is known for offering one of the most flexible gift cards in the Netherlands, allowing recipients to choose between spending at numerous stores, converting to a specific brand's gift card, or donating to charity, rather than being limited to a single retailer.
Sources: YourGift official site
YourGift is used by consumers in the Netherlands who have received a YourGift gift card and want flexibility in how they spend it, as well as by businesses seeking a versatile and inclusive gift option for customers or employees.
Sources: YourGift official site
YourGift scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
YourGift has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,042,186 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 30/100. In a live check, Claude could already identify YourGift from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to YourGift: yesss! (74/100), YesMadam (74/100), Privé by Zalando (74/100), Zamel's (74/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.