Supportive Footwear Made for Adventure
SOLE (yoursole.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, Sports & Fitness brands, E-commerce brands, in the 70th percentile of 8329 Fashion & Apparel brands.
SOLE (yoursole.com) is a footwear and insole brand that produces custom moldable arch-support insoles and sustainable footwear. The company emphasizes comfort, foot pain relief, and eco-conscious manufacturing, using materials such as recycled cork. SOLE targets active individuals and outdoor enthusiasts, including runners and hikers, who seek supportive products combined with environmentally responsible production practices.
| Brand Name | SOLE |
|---|---|
| Domain | yoursole.com |
| Industry | Fashion & Apparel, Sports & Fitness |
| Main Competitors | Superfeet (84/100), Dr. Scholl's (80/100), Spenco (83/100), Currex, Powerstep (81/100), Vivobarefoot (69/100), OluKai (88/100) |
Moz Domain Authority 46/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #926,336 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SOLE insoles and footwear. Arch support shoe inserts for sore feet. Supportive sustainable footwear." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Vue.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SOLE?", Claude could identify the brand as of October 2026. SOLE is a footwear company known for custom and semi-custom moldable footbeds and insoles, as well as sandals and shoes built around their orthotic support technology, originally spun out of the ski boot footbed industry. Best known for custom-moldable orthotic insoles and footbeds for shoes and boots.
When asked "Best brands similar to SOLE?", Claude would recommend SOLE as of October 2026. They're a recognized name specifically for supportive, moldable insole technology, so I'd mention them if someone asked about comfort-focused footwear or insole brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SOLE's main competitors in Fashion & Apparel: Superfeet (84/100), Dr. Scholl's (80/100), Spenco (83/100), Powerstep (81/100), Vivobarefoot (69/100).
Sources: Brand Analyzer scan
SOLE has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 40, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SOLE official site
SOLE offers custom moldable insoles with arch support technology and sustainable footwear made with materials such as recycled cork, aimed at providing comfort and pain relief for active individuals.
Sources: SOLE official site
SOLE scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SOLE official site
SOLE is a brand that makes custom moldable insoles and sustainable footwear designed to provide arch support and comfort for people with foot pain or active lifestyles.
Sources: SOLE official site
SOLE designs and sells footwear and insoles, including custom moldable footbeds with arch support technology, using sustainable materials like recycled cork to reduce environmental impact while providing comfort and pain relief.
Sources: SOLE official site
SOLE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SOLE official site
SOLE products are used by active individuals and outdoor enthusiasts, including runners, hikers, and health-conscious consumers who experience foot pain and seek supportive, sustainable footwear and insole options.
Sources: SOLE official site
SOLE is known for its custom moldable insoles that use heat-activated materials to form to a wearer's foot shape, as well as its use of sustainable materials like recycled cork in footwear and footbeds.
Sources: SOLE official site
SOLE scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SOLE has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #926,336 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SOLE from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SOLE: Parade (81/100), Yogamatters (81/100), ZALORA (81/100), Bash (81/100).
A step up - brands to learn from: Zappos (91/100), Vogue India (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.