Armenia's online directory
YP.am (yp.am) scores 58 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 11th percentile of 44838 Other brands.
YP.am is an online business directory serving Armenia, designed to connect consumers with local businesses, products, and services. It functions as a Yellow Pages‑style platform, offering a centralized, searchable database of contacts to help users quickly find relevant local services. The site targets both individual consumers seeking information and businesses wanting to be listed, aiming to simplify the process of discovering and reaching local providers across the country.
| Brand Name | YP.am |
|---|---|
| Domain | yp.am |
| Industry | Other |
| Main Competitors | Spyur (66/100), List.am (77/100), 2GIS (66/100), Yellow Pages (94/100), Yelp (76/100) |
Moz Domain Authority 3/100 vs category average 36 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To connect people with businesses and services across Armenia through a comprehensive online directory." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is YP.am?", Claude could identify the brand as of October 2026. YP.am is the Yellow Pages of Armenia, an online business directory that lists companies, services, and contact information across Armenia. Best known for being Armenia's yellow pages / business directory website.
When asked "Best brands similar to YP.am?", Claude would not surface YP.am as of October 2026. It's a niche, country-specific directory site that wouldn't typically come up unless someone specifically asked about business directories in Armenia.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
YP.am's main competitors in Other: Spyur (66/100), List.am (77/100), 2GIS (66/100), Yellow Pages (94/100), Yelp (76/100).
Sources: Brand Analyzer scan
YP.am has low AI-search visibility, scoring 10/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 7, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: YP.am official site
YP.am scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: YP.am official site
YP.am is an online business directory based in Armenia that lists local businesses, products, and services, functioning similarly to a traditional Yellow Pages service but in a digital format.
Sources: YP.am official site
YP.am connects people with businesses and services across Armenia by providing a comprehensive, searchable online directory where users can find contact information, product details, and service listings for local companies.
Sources: YP.am official site
YP.am can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: YP.am official site
YP.am offers an online directory service that lists local businesses, products, and services in Armenia, allowing users to search for and find relevant contacts across various categories.
Sources: YP.am official site
YP.am is known for being a Yellow Pages-style online directory that centralizes local business information, making it easy for Armenian consumers to locate services, products, and contacts in one place.
Sources: YP.am official site
YP.am is used by consumers in Armenia looking to find local businesses, products, or services, as well as by businesses seeking to list their offerings and reach potential customers through the platform.
Sources: YP.am official site
YP.am scores 10/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
YP.am has a weak AI-visibility profile at 10/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 3/100. In a live check, Claude could already identify YP.am from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to YP.am: Yoshinoya Holdings (58/100), Yonghui (58/100), Zandu (58/100), zepto.in (58/100).
A step up - brands to learn from: Ed. Züblin AG (71/100), ZOONLAB (71/100).
Category leader: Accenture (97/100).
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