YTHS Brand Score: 77/100 - Brand-Ready tier

Terveyttä ja hyvinvointia opiskelijoille

YTHS (yths.fi) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Education brands, in the 59th percentile of 19732 Healthcare brands.

AI Snapshot

YTHS (Ylioppilaiden terveydenhoitosäätiö / Finnish Student Health Service) is a Finnish organization founded in 1954 and headquartered in Helsinki. It is responsible for the healthcare of university and university of applied sciences students and the wellbeing of study communities across Finland. YTHS combines physical service points with digital solutions such as YTHSDigi to provide accessible health services, covering both physical and mental health needs of its student population.

Key facts about YTHS
Brand NameYTHS
Domainyths.fi
IndustryHealthcare, Education
Founded1954
HeadquartersHelsinki
Main CompetitorsTerveystalo (78/100), Mehiläinen (80/100), Pihlajalinna (77/100), Finnish Public Health Centers (Kunnalliset terveyskeskukset)

Evidence

Ranked #457,715 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "YTHS eli Ylioppilaiden terveydenhoitosäätiö vastaa korkeakouluopiskelijoiden terveydenhoidosta ja opiskeluyhteisöjen hyvinvoinnista." (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is FI-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx, WordPress.

Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know YTHS?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is YTHS?", Claude could identify the brand as of November 2026. YTHS (Ylioppilaiden terveydenhoitosäätiö), known in English as FSHS (Finnish Student Health Service), is an organization that provides healthcare services, including general medical, dental, and mental health care, to university students in Finland. Best known for Providing dedicated healthcare and dental services to Finnish university students.

When asked "Best brands similar to YTHS?", Claude would recommend YTHS as of November 2026. It's the primary and well known provider of student healthcare in Finland, so it's relevant if discussing student health services or Finnish healthcare providers.

People Also Ask About YTHS

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are YTHS's main competitors?

YTHS's main competitors in Healthcare: Terveystalo (78/100), Mehiläinen (80/100), Pihlajalinna (77/100).

Sources: Brand Analyzer scan

What is YTHS?

YTHS, or Ylioppilaiden terveydenhoitosäätiö (Finnish Student Health Service), is a Finnish organization founded in 1954 and based in Helsinki. It is categorized under healthcare and education, and it functions as the primary healthcare provider for university and university of applied sciences students in Finland.

Sources: YTHS official site

When was YTHS founded?

YTHS was founded in 1954. YTHS operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is YTHS headquartered?

YTHS is headquartered in Helsinki. YTHS operates in the Healthcare category.

Sources: Wikidata

What products or services does YTHS offer?

YTHS offers healthcare services for higher education students, including physical service points and digital health solutions like YTHSDigi. Its services address both physical and mental health needs as part of supporting overall student and study community wellbeing.

Sources: YTHS official site

What does YTHS do?

YTHS provides healthcare services to Finnish higher education students and supports the wellbeing of study communities. It offers both traditional in-person service points and digital services, such as YTHSDigi, to address students' physical and mental health needs.

Sources: YTHS official site

Does ChatGPT recommend YTHS?

YTHS scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.

Sources: YTHS official site

How can YTHS improve its AI discoverability?

YTHS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: YTHS official site

Who uses YTHS?

YTHS is used by Finnish higher education students, including those attending universities and universities of applied sciences, as well as broader study communities within these institutions.

Sources: YTHS official site

What is YTHS known for?

YTHS is known for being Finland's dedicated healthcare provider for higher education students, offering a combination of physical clinics and digital health services aimed at supporting both physical and mental wellbeing within study communities.

Sources: YTHS official site

Recommendations

AI visibility

YTHS scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

YTHS has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #457,715 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify YTHS from memory (November 2026) - a sign these signals are paying off.

Visibility - 28/100

Trust - 15/100

Recommendation likelihood - 51/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to YTHS: Young Lives vs Cancer (77/100), YouMed (77/100), Zai Lab (77/100), Zanfel (77/100).

A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).

Category leader: Booksy (96/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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