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Yubico (yubi.co) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, SaaS brands, Telecommunications brands, in the 93rd percentile of 30436 Technology brands.
Yubico is a Swedish manufacturer of hardware authentication devices, founded in 2007 and headquartered in Stockholm. The company produces the YubiKey, a hardware security key that provides two-factor, multi-factor, and passwordless authentication to protect against phishing and account takeover. Yubico serves enterprises, governments, developers, and individual consumers, and positions itself as an industry leader in hardware-backed authentication, citing organizations such as OpenAI among its users.
| Brand Name | Yubico |
|---|---|
| Domain | yubi.co |
| Industry | Technology, SaaS |
| Founded | 2007 |
| Headquarters | Stockholm |
| Main Competitors | Google Titan Security Key, RSA Security (93/100), Thales (SafeNet) (82/100), HID Global (85/100), Feitian Technologies, Duo Security (Cisco) (86/100), Microsoft (Windows Hello/Authenticator) (84/100) |
Moz Domain Authority 25/100 vs category average 40 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Yubico has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Get the YubiKey, the #1 security key, offering strong two factor authentication from industry leader Yubico." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on GitHub, LinkedIn, YouTube, X (Twitter), Facebook, Instagram - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Yubico?", Claude could identify the brand as of September 2026. Yubico is the company behind the YubiKey, a physical hardware security key used for two-factor and passwordless authentication. It's widely used by both individuals and enterprises to secure logins against phishing and account takeover. Best known for Creating the YubiKey hardware authentication device.
When asked "Best brands similar to Yubico?", Claude would recommend Yubico as of September 2026. Yubico is a leading and well-respected name in hardware security keys, so it would naturally come up when discussing top authentication brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yubico's main competitors in Technology: RSA Security (93/100), Thales (SafeNet) (82/100), HID Global (85/100), Duo Security (Cisco) (86/100), Microsoft (Windows Hello/Authenticator) (84/100).
Sources: Brand Analyzer scan
Yubico's primary product is the YubiKey, a hardware security key that enables two-factor, multi-factor, and passwordless authentication for online accounts and systems. The devices are designed to be durable and protect users against phishing and account takeover attacks.
Sources: Yubico official site
Yubico is a Swedish company, founded in 2007 and headquartered in Stockholm, that manufactures hardware authentication devices. It is best known for creating the YubiKey, a physical security key used for two-factor, multi-factor, and passwordless authentication.
Sources: Yubico official site
Yubico has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 23, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yubico official site
Yubico was founded in 2007. Yubico operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Yubico is headquartered in Stockholm. Yubico operates in the Technology category.
Sources: Wikidata
Yubico designs and sells hardware security keys, most notably the YubiKey, which provide strong authentication for online accounts and systems. These devices help protect against phishing, credential theft, and account takeover by requiring physical hardware verification in addition to or instead of passwords.
Sources: Yubico official site
Yubico scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Yubico official site
Yubico is known for creating the YubiKey, described as the '#1 security key,' a hardware device widely used for two-factor and passwordless authentication. It is recognized as an industry leader in hardware-based security, trusted by organizations such as OpenAI.
Sources: Yubico official site
Yubico can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yubico official site
Yubico's products are used by enterprises, governments, developers, and individual consumers seeking strong, easy-to-use security solutions to protect online accounts and sensitive information. Notable organizations, such as OpenAI, are cited as using Yubico's hardware to secure critical accounts and data.
Sources: Yubico official site
Yubico's YubiKey is popular because it offers strong, hardware-based two-factor, multi-factor, and passwordless authentication that protects against phishing and account takeover. Its durability and ease of use, combined with adoption by major organizations like OpenAI, contribute to its position as a leading security key on the market.
Sources: Yubico official site
Yubico scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yubico has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (23/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 25/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yubico from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yubico: Ypsomed (88/100), 优酷 (Youku) (88/100), Zed (88/100), Zeotap (88/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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