Driving mobility forward in Denmark
Uno-X Mobility (yx.dk) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Automotive brands, in the 74th percentile of 7843 Energy & Utilities brands.
Uno-X Mobility is a Danish energy and fuel company founded in 2017, operating through divisions serving private customers (Uno-X), businesses (Uno-X Erhverv), agriculture (Uno-X Landbrug), and heating oil needs (Uno-X Fyringsolie). The company provides fuel, energy, and heating solutions across Denmark, positioning itself as a versatile provider catering to diverse customer segments. It is owned by Reitan Retail and headquartered in Oslo.
| Brand Name | Uno-X Mobility |
|---|---|
| Domain | yx.dk |
| Industry | Energy & Utilities, Automotive |
| Founded | 2017 |
| Headquarters | Oslo |
| Parent Company / Owner | Reitan Retail |
| Main Competitors | OK a.m.b.a. (88/100), Circle K (81/100), Shell (79/100), Q8 Danmark (78/100), DCC Energi (74/100) |
Moz Domain Authority 21/100 vs category average 39 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Uno-X Mobility appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Uno-X Mobility består af Uno-X, Uno-X Erhverv, Uno-X Landbrug og Uno-X Fyringsolie." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Uno-X Mobility?", Claude could identify the brand as of October 2026. Uno-X Mobility is a Scandinavian fuel and energy company, originally known as Uno-X, operating low-cost, often unmanned fuel stations across Norway and Denmark and expanding into EV charging and other mobility energy services. Best known for Low-price, self-service fuel stations in Norway and Denmark.
When asked "Best brands similar to Uno-X Mobility?", Claude would recommend Uno-X Mobility as of October 2026. It's a well-known budget fuel brand in the Nordic market and a natural mention alongside other Scandinavian fuel and energy providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Uno-X Mobility's main competitors in Energy & Utilities: OK a.m.b.a. (88/100), Circle K (81/100), Shell (79/100), Q8 Danmark (78/100), DCC Energi (74/100).
Sources: Brand Analyzer scan
Uno-X Mobility has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 12, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Uno-X Mobility official site
Uno-X Mobility was founded in 2017. Uno-X Mobility operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Uno-X Mobility is headquartered in Oslo. Uno-X Mobility operates in the Energy & Utilities category.
Sources: Wikidata
Uno-X Mobility scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Uno-X Mobility official site
Uno-X Mobility can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Uno-X Mobility official site
Uno-X Mobility is owned by or part of Reitan Retail. Uno-X Mobility operates in the Energy & Utilities category.
Sources: Wikidata
Uno-X Mobility scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Uno-X Mobility has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 21/100 and thin schema.org structured data. In a live check, Claude could already identify Uno-X Mobility from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Uno-X Mobility: YTL Corporation (80/100), Yale Cordage (80/100), Zeitview (80/100), 2G Energy (79/100).
A step up - brands to learn from: ZeroNorth (81/100), The York Water Company (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.