Din lokale stasjon for drivstoff og service
YX (yx.no) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Automotive brands, Energy & Utilities brands, Food & Beverage brands, in the 31st percentile of 5860 Automotive brands.
YX is a Norwegian fuel and service station network offering drivstoff (fuel), EV charging, car wash, and food services at locally owned stations across Norway. It positions itself as a community-rooted alternative to large corporate chains, emphasizing local ownership and personal service while still providing nationwide coverage. YX serves private car owners, truckers, and local communities seeking convenient, close-to-home station amenities.
| Brand Name | YX |
|---|---|
| Domain | yx.no |
| Industry | Automotive, Energy & Utilities |
| Main Competitors | Circle K, Shell, Esso, Uno-X, St1 |
Moz Domain Authority 31/100 vs category average 39 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
YX appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "YX tilbyr drivstoff, elbillading, bilvask og mat på stasjoner over hele Norge. Lokalt eide stasjoner med personlig service. Finn din nærmeste YX-stasjon." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is YX?", Claude could identify the brand as of October 2026. YX is a Norwegian fuel station brand operated by Reitan Convenience, known for offering low-cost, often unmanned self-service petrol stations across Norway. Best known for Unmanned, budget-friendly fuel stations in Norway.
When asked "Best brands similar to YX?", Claude would recommend YX as of October 2026. It's a well-known budget fuel brand in Norway, so it would come up naturally alongside other Norwegian fuel station chains like Uno-X or Circle K.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
YX offers fuel (drivstoff), electric vehicle charging, car wash services, and food products at its stations. These services are available at locally owned stations throughout Norway, providing a one-stop combination of automotive and convenience offerings for drivers.
Sources: YX official site
YX has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 29, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: YX official site
YX provides drivstoff (fuel) sales, electric vehicle charging, car wash facilities, and food services at its stations located across Norway. Its stations are locally owned, allowing each location to offer personal service while being part of a larger national network that ensures consistent availability of core services for drivers.
Sources: YX official site
YX scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: YX official site
YX is a Norwegian network of fuel and service stations that are locally owned and operate under a shared national brand. Stations offer fuel, electric vehicle charging, car wash, and food services, combining nationwide coverage with a community-based, personal service approach rather than a purely corporate chain model.
Sources: YX official site
YX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: YX official site
YX is used by Norwegian drivers, including private car owners, truckers, and members of local communities, who seek convenient access to fuel, EV charging, car wash, and food services close to home or along their routes.
Sources: YX official site
YX is known for its network of locally owned fuel and service stations spread across Norway, offering a combination of fuel, EV charging, car wash, and food services with an emphasis on personal, community-oriented service rather than a strictly corporate retail experience.
Sources: YX official site
YX scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
YX has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 31/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify YX from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to YX: 易车网 (Yiche/BitAuto) (72/100), Xtreme Reconditioning (72/100), The American Boat & Yacht Council (ABYC) (71/100), Automobil Club der Schweiz (ACS) (71/100).
A step up - brands to learn from: Yazaki (81/100), X-FAB (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.