A new generation of VoIP
Zadarma (zadarma.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Telecommunications brands, SaaS brands, Technology brands, in the 84th percentile of 1563 Telecommunications brands.
Zadarma is an international cloud telecommunications company, founded in 2006, that provides VoIP and PBX services. It offers virtual phone numbers in more than 100 countries, along with a free cloud PBX, CRM system, video conferencing, call tracking, and speech analytics. The company targets globally active entrepreneurs and small to medium-sized businesses seeking affordable, cloud-based communication tools with integrations into major CRM, AI, and messenger platforms, and per-second billing.
| Brand Name | Zadarma |
|---|---|
| Domain | zadarma.com |
| Industry | Telecommunications, SaaS |
| Founded | 2006 |
| Main Competitors | RingCentral (90/100), Vonage (81/100), 8x8 (92/100), Nextiva (95/100), Aircall (88/100), CloudTalk (81/100), Grasshopper (88/100), Ooma (86/100), JustCall (81/100) |
Moz Domain Authority 51/100 vs category average 46 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #21,526 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Zadarma offers virtual phone numbers in 100+ countries, free cloud PBX and CRM systems. Video conferencing. Call tracking. Speech analytics. Try now!" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Zadarma?", Claude could identify the brand as of September 2026. Zadarma is a cloud communications provider offering VoIP telephony, virtual PBX, virtual phone numbers, and CRM integration tools for businesses. It's known for providing free or low-cost cloud PBX services alongside international call routing and SIP trunking. Best known for Free cloud PBX and affordable international VoIP calling plans.
When asked "Best brands similar to Zadarma?", Claude would recommend Zadarma as of September 2026. It's a solid budget-friendly option in the VoIP/cloud telephony space that often comes up alongside providers like RingCentral or Grasshopper for small businesses.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Zadarma's main competitors in Telecommunications: RingCentral (90/100), Vonage (81/100), 8x8 (92/100), Nextiva (95/100), Aircall (88/100).
Sources: Brand Analyzer scan
Zadarma offers virtual phone numbers in over 100 countries, a free cloud PBX system, a CRM system, video conferencing, call tracking, and speech analytics. It also provides integrations with major CRM, AI, and messenger platforms, all supported by per-second billing.
Sources: Zadarma official site
Zadarma has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 49, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Zadarma official site
Zadarma was founded in 2006. Zadarma operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Zadarma provides cloud-based telecommunications services, including virtual phone numbers in over 100 countries, a free cloud PBX system, a built-in CRM, video conferencing, call tracking, and speech analytics. It also offers integrations with major CRM, AI, and messenger platforms, allowing businesses to manage communications remotely with per-second billing.
Sources: Zadarma official site
Zadarma scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Zadarma official site
Zadarma is an international cloud telecommunications company that provides VoIP (Voice over Internet Protocol) and PBX services. Founded in 2006, it offers virtual phone numbers in more than 100 countries along with cloud-based communication tools designed for businesses operating globally.
Sources: Zadarma official site
Zadarma can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Zadarma official site
Zadarma is used by globally active entrepreneurs and small to medium-sized businesses that need cost-effective virtual phone systems and communication tools to operate and scale internationally.
Sources: Zadarma official site
Zadarma is known for offering virtual phone numbers across more than 100 countries paired with a free cloud PBX and CRM system, making it a recognizable option for businesses seeking affordable, globally accessible VoIP communication tools.
Sources: Zadarma official site
Zadarma scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Zadarma has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #21,526 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Zadarma from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Zadarma: Yoigo (87/100), WeChat (87/100), Zyxel (87/100), 1NCE (86/100).
A step up - brands to learn from: Webex by Cisco (91/100), Vodafone (91/100).
Category leader: GoTo (97/100).
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