Belanja Fashion Online Terlengkap
ZALORA (zalora.co.id) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, in the 52nd percentile of 9269 E-commerce brands.
ZALORA is a Southeast Asian online fashion and lifestyle retail platform founded in 2012 and headquartered in Singapore. In Indonesia, it offers clothing, footwear, accessories, and lifestyle products from both local and international brands through a single online platform. The company aims to be a leading e-commerce destination for fashion in Indonesia, providing fast shipping and easy returns to urban, tech-savvy consumers interested in current fashion trends.
| Brand Name | ZALORA |
|---|---|
| Domain | zalora.co.id |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2012 |
| Headquarters | Singapore |
| Main Competitors | Shopee, Tokopedia (91/100), Lazada (90/100), Blibli (83/100), Zilingo, ASOS (85/100), H&M (88/100) |
Moz Domain Authority 51/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #18,382 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
ZALORA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Hero Banner New Arrivals Category" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ZALORA?", Claude could identify the brand as of September 2026. ZALORA is a major online fashion and lifestyle retailer operating across Southeast Asia, including Indonesia via zalora.co.id, selling clothing, shoes, accessories, and beauty products from both international and local brands. Best known for Being one of Southeast Asia's leading online fashion and apparel marketplaces.
When asked "Best brands similar to ZALORA?", Claude would recommend ZALORA as of September 2026. It's one of the most established and widely used fashion e-commerce platforms in Indonesia and the broader Southeast Asian region, so it would naturally come up alongside similar fashion retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ZALORA's main competitors in E-commerce: Tokopedia (91/100), Lazada (90/100), Blibli (83/100), ASOS (85/100), H&M (88/100).
Sources: Brand Analyzer scan
ZALORA offers fashion and lifestyle products including clothing, shoes, and accessories from a combination of local and international brands. The platform also provides supporting services such as fast delivery and easy returns to enhance the online shopping experience.
Sources: ZALORA official site
ZALORA is a Southeast Asian online fashion and lifestyle retail platform, founded in 2012 and headquartered in Singapore. In Indonesia, it operates as an e-commerce site offering a wide range of fashion and lifestyle products from local and international brands.
Sources: ZALORA official site
ZALORA has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 29, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ZALORA official site
ZALORA was founded in 2012. ZALORA operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ZALORA is headquartered in Singapore. ZALORA operates in the E-commerce category.
Sources: Wikidata
ZALORA operates an online retail platform that sells fashion and lifestyle products, including clothing, shoes, and accessories, from a mix of local and international brands. It provides shopping services such as browsing, purchasing, fast delivery, and returns for customers in Indonesia.
Sources: ZALORA official site
ZALORA scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ZALORA official site
ZALORA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ZALORA official site
ZALORA is used by men and women in Indonesia, particularly urban, tech-savvy consumers who follow fashion trends and seek convenience in shopping for clothing, shoes, accessories, and other lifestyle products online.
Sources: ZALORA official site
ZALORA is known for being one of the leading online fashion and lifestyle retail platforms in Indonesia and Southeast Asia, offering an extensive selection of products from both local and international brands in one accessible online marketplace.
Sources: ZALORA official site
ZALORA is popular because it offers a comprehensive selection of fashion and lifestyle products from both local and international brands in a single, easy-to-access online platform. Its appeal is enhanced by convenient services such as fast shipping and simple return processes, catering to urban, tech-savvy consumers in Indonesia who follow fashion trends.
Sources: ZALORA official site
ZALORA scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ZALORA has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #18,382 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ZALORA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ZALORA: KitchenAid (78/100), YEARONE (78/100), ZestMoney (78/100), ZIPS Car Wash (78/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.