Přeprava balíků rychle a spolehlivě
Zásilkovna (zasilkovna.cz) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, E-commerce brands, in the 47th percentile of 55184 Technology brands.
Zásilkovna is a Czech e-commerce and logistics company founded in 2010 and headquartered in Prague. It operates a digital logistics platform with an extensive network of pickup and drop-off points, enabling individuals and e-shops to send, deliver, and return parcels. Zásilkovna is a member of the global Packeta group and positions itself as a modern, technologically advanced delivery solution aimed at simplifying and speeding up the shipping process for both private customers and online retailers.
| Brand Name | Zásilkovna |
|---|---|
| Domain | zasilkovna.cz |
| Industry | Technology, E-commerce |
| Founded | 2010 |
| Headquarters | Prague |
| Parent Company / Owner | Packeta |
| Main Competitors | PPL, Česká pošta, DPD (88/100), GLS (77/100), DHL (97/100), InPost (76/100), UPS (94/100) |
Ranked #161,239 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Jsme řešení pro přepravu balíku do celého světa. Jsme digitální platforma, která udává trendy v logistice. Jsme Zásilkovna, člen globální skupiny Packeta." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Vue.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Zásilkovna?", Claude could identify the brand as of November 2026. Zásilkovna is a Czech parcel delivery service known for its extensive network of pickup points (boxes and partner locations) across the Czech Republic and Slovakia, offering affordable, flexible last-mile delivery for e-commerce. It later rebranded internationally as Packeta, exp Best known for Its dense network of self-service parcel pickup boxes (Z-boxes) as a cheap alternative to home delivery in Czechia.
When asked "Best brands similar to Zásilkovna?", Claude would recommend Zásilkovna as of November 2026. It's one of the leading and most recognizable low-cost parcel delivery/pickup-point networks in Central Europe, so it's a natural comparison for similar logistics services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Zásilkovna's main competitors in Technology: DPD (88/100), GLS (77/100), DHL (97/100), InPost (76/100), UPS (94/100).
Sources: Brand Analyzer scan
Zásilkovna offers parcel shipping, delivery, and return services via a network of pickup and drop-off points, supported by a digital logistics platform for both private individuals and e-commerce businesses.
Sources: Zásilkovna official site
Zásilkovna is a Czech e-commerce and logistics company founded in 2010 and based in Prague. It operates a digital logistics platform built around a large network of pickup and drop-off points for parcels. It is a member of the global Packeta group.
Sources: Zásilkovna official site
Zásilkovna has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 4, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Zásilkovna official site
Zásilkovna was founded in 2010. Zásilkovna operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Zásilkovna is headquartered in Prague. Zásilkovna operates in the Technology category.
Sources: Wikidata
Zásilkovna provides parcel shipping, delivery, and return services through its network of pickup and drop-off points. It offers a digital platform that allows private customers to send and receive packages and enables e-shops to manage logistics for delivering goods to their customers.
Sources: Zásilkovna official site
Zásilkovna scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Zásilkovna official site
Zásilkovna can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Zásilkovna official site
Zásilkovna is used by private customers who send and receive packages, as well as by e-shops that require a reliable logistics solution for delivering goods to their customers.
Sources: Zásilkovna official site
Zásilkovna is known for its extensive network of pickup and drop-off points that simplify parcel sending, delivery, and returns, and for being a technologically advanced logistics platform within the Packeta group.
Sources: Zásilkovna official site
Zásilkovna is owned by or part of Packeta. Zásilkovna operates in the Technology category.
Sources: Wikidata
Zásilkovna scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Zásilkovna has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #161,239 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Zásilkovna from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Zásilkovna: Zapid (76/100), זאפ (Zap) (76/100), ZAUGG AG (76/100), Zeck (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.