Portal für Lehrpersonen
zebis (zebis.ch) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 41st percentile of 34198 Education brands.
zebis (zebis.ch) is a Swiss-based online portal for teachers, offering a centralized collection of teaching materials, subject dossiers, job listings, and news related to school and education. It serves as a resource hub for teachers and pedagogical professionals in the German-speaking region, aiming to save time and provide practice-oriented, quality resources for classroom instruction.
| Brand Name | zebis |
|---|---|
| Domain | zebis.ch |
| Industry | Education |
| Main Competitors | educa.ch, 4teachers (71/100), Lehrer-Online (71/100), worksheets.de, Schulportal Schweiz |
Ranked #520,075 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Unterrichtsmaterialien, Dossiers, Stellenangebote, News und Veranstaltungshinweise - alles rund um Schule und Unterricht." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is zebis?", Claude could identify the brand as of November 2026. zebis.ch is a Swiss platform where teachers can find, share, and organize teaching materials and lesson preparation resources, mainly aimed at primary and secondary school educators in Switzerland. Best known for being a Swiss online hub for teachers to exchange lesson plans and teaching materials.
When asked "Best brands similar to zebis?", Claude would recommend zebis as of November 2026. It's a relevant and well-known resource specifically for Swiss teachers looking for curriculum-aligned teaching materials.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
zebis's main competitors in Education: 4teachers (71/100), Lehrer-Online (71/100).
Sources: Brand Analyzer scan
zebis has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 4, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: zebis official site
zebis offers teaching materials (Unterrichtsmaterialien), subject-specific dossiers, job listings (Stellenangebote) for educational positions, and news and event announcements (News und Veranstaltungshinweise) related to schools and teaching.
Sources: zebis official site
zebis scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: zebis official site
zebis is an online portal based in Switzerland (zebis.ch) that serves as a central resource for teachers, providing teaching materials, subject dossiers, job listings, and news related to school and education in the German-speaking region.
Sources: zebis official site
zebis aggregates and provides teaching materials, curriculum-related dossiers, job postings, and current news and event information for teachers and educational professionals, functioning as a one-stop platform for school-related resources.
Sources: zebis official site
zebis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: zebis official site
zebis is used by teachers and pedagogical professionals, particularly those in the German-speaking region, who are looking for teaching materials, job opportunities, and current information about schools and education.
Sources: zebis official site
zebis is known for being a centralized platform that bundles teaching materials, job offers, and school-related news for teachers, positioning itself as a go-to resource portal in the German-speaking education sector.
Sources: zebis official site
zebis scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
zebis has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #520,075 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify zebis from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
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