Expertisecentrum voor niet-aangeboren hersenletsel
De Zellingen (zellingen.nl) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 29th percentile of 15655 Healthcare brands.
De Zellingen is a Dutch expertise center specializing in care and treatment for people with acquired brain injury (niet-aangeboren hersenletsel). For 20 years, it has provided interdisciplinary treatment and professional, person-centered care to clients, their relatives, and the care professionals and volunteers involved. The organization positions itself as a specialist in this field, focusing on collaborative, client-centered approaches that build on what clients themselves are able to do.
| Brand Name | De Zellingen |
|---|---|
| Domain | zellingen.nl |
| Industry | Healthcare, Non-profit |
| Main Competitors | Heliomare (70/100), Libra Revalidatie & Audiologie (71/100), Vilente, Revant Revalidatiecentrum (75/100), De Hoogstraat Revalidatie (74/100), Merem Behandelcentra |
Moz Domain Authority 32/100 vs category average 41 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
De Zellingen appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Expertisecentrum voor iedereen die te maken heeft met niet-aangeboren hersenletsel. We bieden al 20 jaar interdisciplinaire behandeling, professionele ..." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is De Zellingen?", Claude could identify the brand as of October 2026. De Zellingen is a Dutch healthcare organization providing elderly care, including nursing homes, rehabilitation, and home care services in the Rotterdam region of the Netherlands. Best known for Providing residential and home-based elderly care services in the Rotterdam area.
When asked "Best brands similar to De Zellingen?", Claude would not surface De Zellingen as of October 2026. It's a regional Dutch elderly care provider, not a globally recognized brand, so I wouldn't bring it up unless someone specifically asked about healthcare organizations in that part of the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Zellingen's main competitors in Healthcare: Heliomare (70/100), Libra Revalidatie & Audiologie (71/100), Revant Revalidatiecentrum (75/100), De Hoogstraat Revalidatie (74/100).
Sources: Brand Analyzer scan
De Zellingen has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 48, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Zellingen official site
De Zellingen scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: De Zellingen official site
De Zellingen is a Dutch healthcare expertise center that specializes in the treatment and care of people with acquired brain injury (niet-aangeboren hersenletsel). It has operated for 20 years, offering interdisciplinary and person-centered services to clients and their support networks.
Sources: De Zellingen official site
De Zellingen provides interdisciplinary treatment and professional care for people affected by acquired brain injury. Its approach combines medical, therapeutic, and support services tailored to individual clients, focusing on what clients are capable of rather than solely on their limitations. It also works closely with relatives, care professionals, and volunteers involved in a client's care network.
Sources: De Zellingen official site
De Zellingen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Zellingen official site
De Zellingen offers interdisciplinary treatment and professional care services for individuals with acquired brain injury. This includes person-centered therapeutic and support programs designed around each client's abilities, as well as guidance and collaboration with relatives, care professionals, and volunteers involved in the client's care.
Sources: De Zellingen official site
De Zellingen's services are used by people with acquired brain injury and their relatives, as well as by care professionals and volunteers who are involved in supporting these individuals.
Sources: De Zellingen official site
De Zellingen is known for its specialized expertise in acquired brain injury care, built over 20 years of experience. It is recognized as a dedicated center combining interdisciplinary treatment teams with a person-centered, collaborative care philosophy.
Sources: De Zellingen official site
De Zellingen scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Zellingen has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (48/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify De Zellingen from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Zellingen: IJsselland Ziekenhuis (72/100), Youth Era (72/100), ZUIKO Corporation (72/100), ZorgSaam (72/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.