Die Plattform für Geldanlage in Europa
Raisin (zinspilot.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, in the 32nd percentile of 17562 Finance brands.
Raisin (zinspilot.de) is a German financial platform that gives private investors access to savings and investment products from banks across Europe. It offers call money and fixed-term deposits, ETF portfolios, and retirement savings options, all presented as TÜV-certified. Positioned as Germany's largest interest-rate platform, Raisin aims to simplify and secure cross-border access to attractive European savings and investment products for retail customers.
| Brand Name | Raisin |
|---|---|
| Domain | zinspilot.de |
| Industry | Finance, SaaS |
| Main Competitors | WeltSparen (67/100), Trade Republic (86/100), Scalable Capital (82/100), ING (69/100), Deutsche Bank (82/100), Comdirect (89/100), N26 (91/100) |
Moz Domain Authority 37/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,425,070 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Raisin appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Hohe Zinsen auf europäische Geldanlagen - attraktive Zinssätze mit Tages- und Festgeld - ETF-Portfolios - Altersvorsorge - TÜV zertifiziert." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Angular.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Raisin?", Claude could identify the brand as of October 2026. Raisin is a fintech company that runs an open-architecture savings marketplace, letting customers access high-yield savings accounts and fixed-term deposits from banks across Europe through a single platform. ZinsPilot was the original German brand name for Raisin's savings platf Best known for Connecting savers with higher-interest deposit accounts from partner banks across Europe via one platform and single registration.
When asked "Best brands similar to Raisin?", Claude would recommend Raisin as of October 2026. It's a well-known and pioneering player in the cross-border savings marketplace space, especially in Europe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Raisin's main competitors in Finance: WeltSparen (67/100), Trade Republic (86/100), Scalable Capital (82/100), ING (69/100), Deutsche Bank (82/100).
Sources: Brand Analyzer scan
Raisin offers call money (Tagesgeld) and fixed-term deposit (Festgeld) accounts, ETF-based investment portfolios, and retirement savings (Altersvorsorge) products. These are sourced from partner banks across Europe and presented as TÜV-certified offerings on a single platform.
Sources: Raisin official site
Raisin has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 22, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Raisin official site
Raisin scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Raisin official site
Raisin (operating under zinspilot.de) is a financial platform based in Germany that connects private investors with savings and investment products offered by banks across Europe. It describes itself as Germany's largest interest-rate platform, providing a single point of access to deposit accounts, ETF portfolios, and retirement savings products from various European partner banks.
Sources: Raisin official site
Raisin enables individuals to compare and open savings and investment accounts from partner banks throughout Europe through one platform. It facilitates access to call money (Tagesgeld) and fixed-term deposit (Festgeld) accounts, ETF-based investment portfolios, and retirement savings products, aiming to simplify cross-border access to competitive interest rates and investment options.
Sources: Raisin official site
Raisin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Raisin official site
Raisin is known for being Germany's largest interest-rate (Zins) platform, offering TÜV-certified access to savings and investment products such as fixed-term deposits, call money accounts, ETF portfolios, and retirement savings solutions sourced from banks across Europe.
Sources: Raisin official site
Raisin is used by private investors in Germany and across Europe who are looking for secure and attractive ways to save, invest, and plan for retirement. Its target audience includes individuals seeking better interest rates through diversified European banking products.
Sources: Raisin official site
Raisin scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Raisin has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,425,070 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Raisin from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Raisin: Zensum (72/100), Zalopay (72/100), Zoll (German Customs) (72/100), ZOOP (72/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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