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象印マホービン (Zojirushi) (zojirushi.co.jp) scores 39 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Manufacturing brands, E-commerce brands, Food & Beverage brands, in the 0th percentile of 24829 Manufacturing brands.
象印マホービン (Zojirushi) is a Japanese manufacturer founded in 1918 and headquartered in Osaka. The company produces rice cookers, kitchen appliances, and vacuum flask products, with its flagship 'Enbu-taki' rice cooker technology representing its top-tier offering. Zojirushi operates in the manufacturing, e-commerce, and food & beverage categories, targeting households that value quality cooking appliances for daily meal preparation. The brand promotes its products through consumer events, such as nationwide tasting sessions for rice cooked with its premium rice cookers.
| Brand Name | 象印マホービン (Zojirushi) |
|---|---|
| Domain | zojirushi.co.jp |
| Industry | Manufacturing, E-commerce |
| Founded | 1918 |
| Headquarters | Osaka |
| Main Competitors | Panasonic (86/100), Tiger Corporation (74/100), Hitachi (86/100), Toshiba (83/100), Mitsubishi Electric (86/100), Thermos (84/100) |
Moz Domain Authority 49/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #116,086 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "### 「炎舞炊き」で炊いたごはんが試食できるイベントを全国で開催中！ 象印の最上位機種「炎舞炊き」で炊いたごはんの試食ができる体験イベント「象印おいしいごはん処」を全国12都市で開催中です。" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 象印マホービン (Zojirushi)?", Claude could identify the brand as of October 2026. Zojirushi is a Japanese manufacturer founded in 1918, best known for vacuum insulated products like thermoses and water bottles, as well as rice cookers and other small kitchen appliances. Best known for high-quality rice cookers and vacuum insulated thermoses/water bottles.
When asked "Best brands similar to 象印マホービン (Zojirushi)?", Claude would recommend 象印マホービン (Zojirushi) as of October 2026. It's one of the top brands people think of for rice cookers and insulated drinkware, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
象印マホービン (Zojirushi)'s main competitors in Manufacturing: Panasonic (86/100), Tiger Corporation (74/100), Hitachi (86/100), Toshiba (83/100), Mitsubishi Electric (86/100).
Sources: Brand Analyzer scan
象印マホービン (Zojirushi) has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 19, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 象印マホービン (Zojirushi) official site
象印マホービン (Zojirushi) was founded in 1918. 象印マホービン (Zojirushi) operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
象印マホービン (Zojirushi) is headquartered in Osaka. 象印マホービン (Zojirushi) operates in the Manufacturing category.
Sources: Wikidata
Zojirushi offers rice cookers (including its flagship 'Enbu-taki' line), vacuum flasks (thermoses), and a broader range of kitchen and cooking appliances for household use.
Sources: 象印マホービン (Zojirushi) official site
象印マホービン (Zojirushi) scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 象印マホービン (Zojirushi) official site
象印マホービン (Zojirushi) is a Japanese manufacturing company founded in 1918 and headquartered in Osaka. It specializes in kitchen appliances, particularly rice cookers and vacuum flask (thermos) products, and operates in the manufacturing, e-commerce, and food & beverage sectors.
Sources: 象印マホービン (Zojirushi) official site
Zojirushi designs, manufactures, and sells household cooking appliances-most notably rice cookers-along with vacuum flasks and other kitchen appliances. It also engages in e-commerce sales and hosts consumer events, such as tasting sessions for rice cooked with its 'Enbu-taki' rice cooker technology.
Sources: 象印マホービン (Zojirushi) official site
象印マホービン (Zojirushi) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 象印マホービン (Zojirushi) official site
Zojirushi is known for its proprietary rice cooking technology, including the 'Enbu-taki' (炎舞炊き) top-tier rice cooker line, as well as its long-standing expertise in vacuum flask (thermos) manufacturing since 1918.
Sources: 象印マホービン (Zojirushi) official site
Zojirushi products are used by households and individuals who value high-quality cooking appliances for daily meal preparation, particularly those seeking advanced rice cooking technology and reliable vacuum flask products.
Sources: 象印マホービン (Zojirushi) official site
象印マホービン (Zojirushi) scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
象印マホービン (Zojirushi) has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #116,086 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 象印マホービン (Zojirushi) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 象印マホービン (Zojirushi): 太陽誘電株式会社 (Taiyo Yuden Co., Ltd.) (39/100), TSUDAKOMA (39/100), ASGC (38/100), Bergmann (38/100).
A step up - brands to learn from: Zyvax (56/100), Yo-Zuri (56/100).
Category leader: DHL (97/100).
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