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Gemeente Zutphen (zutphen.nl) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 48th percentile of 15042 Government brands.
Gemeente Zutphen is the municipal government authority for the city of Zutphen, located in the province of Gelderland, the Netherlands. It provides official municipal services, information, and resources to residents, businesses, and visitors. The municipality manages local administrative functions, subsidies, and civic information, serving as the primary point of contact for public services within the Zutphen area.
| Brand Name | Gemeente Zutphen |
|---|---|
| Domain | zutphen.nl |
| Industry | Government |
| Headquarters | Zutphen, Gelderland, Netherlands |
Ranked #744,617 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Gemeente Zutphen has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To serve and support the residents of Zutphen by providing municipal services and information." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache, Drupal.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gemeente Zutphen?", Claude could identify the brand as of October 2026. Gemeente Zutphen is the municipal government of Zutphen, a city in the Gelderland province of the Netherlands, responsible for local administration, services, and policy for its residents. Best known for Being the local government authority for the historic Hanseatic city of Zutphen.
When asked "Best brands similar to Gemeente Zutphen?", Claude would not surface Gemeente Zutphen as of October 2026. It's a specific local government body rather than a brand or company someone would be comparing against similar organizations in a recommendation context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gemeente Zutphen has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 4, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gemeente Zutphen official site
Gemeente Zutphen scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Gemeente Zutphen official site
Gemeente Zutphen is the official municipal government of Zutphen, a city located in the province of Gelderland, the Netherlands. It is responsible for local governance and public administration within the municipality.
Sources: Gemeente Zutphen official site
Gemeente Zutphen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gemeente Zutphen official site
Gemeente Zutphen offers municipal services such as civic information, subsidies, and administrative support for residents, businesses, and visitors within the Zutphen municipality.
Sources: Gemeente Zutphen official site
Gemeente Zutphen provides municipal services and information to residents, businesses, and visitors. This includes administering local government functions, offering subsidies, and supplying civic information relevant to the community.
Sources: Gemeente Zutphen official site
Gemeente Zutphen's services are used by residents, local businesses, and visitors within the Zutphen municipality in the Netherlands.
Sources: Gemeente Zutphen official site
Gemeente Zutphen scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gemeente Zutphen has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #744,617 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Gemeente Zutphen from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gemeente Zutphen: Provincie Zuid-Holland (73/100), National Young Farmers Coalition (73/100), Architects Accreditation Council of Australia (AACA) (72/100), AANF (Assyrian American National Federation) (72/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.