Головний сайт міста Одеси
048.ua (048.ua) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 61st percentile of 32543 Media & Entertainment brands.
048.ua is a city information portal for Odesa, Ukraine, serving residents and visitors of Odesa and the Odesa region. It aggregates local news, a business directory, an events guide, photo reports, classified listings, a city map, and public transport routes. The platform positions itself as a comprehensive online resource for navigating city life, combining news and practical municipal services in one place.
| Brand Name | 048.ua |
|---|---|
| Domain | 048.ua |
| Industry | Media & Entertainment, Other |
| Headquarters | Odesa, Ukraine |
| Main Competitors | Dumskaya, Odessa-Daily, Timer, OBOZREVATEL, UA.Afisha, OLX Ukraine (90/100) |
Moz Domain Authority 50/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Одеса - сайт міста та області. Новини, Довідник підприємств, Афіша, Фотозвіти, Оголошення, Карта, Маршрути транспорту - це та інша корисна інформація на 048.ua" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is UK-only, limiting citation in English-language AI answers.
Detected tech stack: Express, Cloudflare, Ghost, Angular.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 048.ua?", Claude could identify the brand as of October 2026. 048.ua is a regional online portal for Odessa, Ukraine, named after the city's telephone area code, offering local news, classifieds, forums, and city information. Best known for Being Odessa's local city news and classifieds portal.
When asked "Best brands similar to 048.ua?", Claude would not surface 048.ua as of October 2026. It's a hyper-local Ukrainian city portal, not a globally known media brand, so I wouldn't bring it up for general media and entertainment recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
048.ua has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 19, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 048.ua official site
048.ua offers several services centered on Odesa: local news coverage, a business and enterprise directory, an events and entertainment guide (afisha), photo reports of city events, a classifieds/ads section, an interactive city map, and public transportation route information.
Sources: 048.ua official site
048.ua scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 048.ua official site
048.ua is a regional information portal dedicated to the city of Odesa and the Odesa region in Ukraine. It functions as a city website that brings together local news, a business directory, an events calendar, photo reports, classified ads, and a city map with transport routes, serving as a one-stop resource for information about Odesa.
Sources: 048.ua official site
048.ua provides local news coverage and a range of city-related services for Odesa. It operates a directory of businesses and organizations, an events listing (afisha), photo reports from local happenings, a classifieds/ads section, an interactive city map, and information on public transport routes. Together these features help users stay informed about and navigate life in Odesa and its surrounding region.
Sources: 048.ua official site
048.ua can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 048.ua official site
048.ua is used by residents of Odesa and the Odesa region, as well as visitors to the city, who are looking for local news, practical information about businesses and services, entertainment event listings, classified ads, maps, and public transport details.
Sources: 048.ua official site
048.ua is known for being a comprehensive local portal for Odesa, combining city news with practical tools such as a business directory, events guide, classified ads, and transport route information, making it a go-to hub for residents and visitors seeking information about the city.
Sources: 048.ua official site
048.ua scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
048.ua has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 048.ua from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 048.ua: 0462.ua (78/100), 0432.ua (78/100), 0552.ua (78/100), 0642.ua (78/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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