11 Brand Score: 74/100 - Brand-Ready tier

Samen voor internationale solidariteit

11 (11.be) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 43rd percentile of 23126 Non-profit brands.

AI Snapshot

11.11.11 (11.be) is a Belgian umbrella organization for international solidarity. It works toward a sustainable world with equal opportunities for all by combining petitions, campaigns and partnerships. The organization unites citizens, activists and partner organizations worldwide to fight exploitation of people and nature and to promote a dignified existence for everyone, focusing on social justice, climate action and human rights in Belgium and globally.

Key facts about 11
Brand Name11
Domain11.be
IndustryNon-profit, Government
Main CompetitorsOxfam (92/100), Amnesty International (93/100), Broederlijk Delen (72/100), CNCD-11.11.11 (73/100), Greenpeace (86/100)

Evidence

Moz Domain Authority 51/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #301,504 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

11 appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "11.11.11 kiest voor internationale solidariteit. Zo willen we komen tot een duurzame wereld met kansen voor iedereen. Daarom werken we samen met mensen die aan de kar trekken. Mens…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is NL-only, limiting citation in English-language AI answers.

Detected tech stack: Drupal.

Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know 11?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is 11?", Claude could identify the brand as of October 2026. 11 (11.be) is the Flemish umbrella organization for North-South solidarity and development cooperation in Belgium, formerly known as 11.11.11, which campaigns on global justice issues and raises funds for development projects. Best known for Its annual fundraising campaign and advocacy for global justice and development cooperation in Flanders.

When asked "Best brands similar to 11?", Claude would recommend 11 as of October 2026. It's a well established and recognizable name in Belgian development NGO advocacy, so it would come up naturally in that context.

People Also Ask About 11

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are 11's main competitors?

11's main competitors in Non-profit: Oxfam (92/100), Amnesty International (93/100), Broederlijk Delen (72/100), CNCD-11.11.11 (73/100), Greenpeace (86/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend 11?

11 scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: 11 official site

How can 11 improve its AI discoverability?

11 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: 11 official site

What is 11?

11.11.11 is a Belgian non-profit umbrella organization dedicated to international solidarity, uniting citizens, activists, donors and partner organizations worldwide in efforts toward social justice, climate action and human rights.

Sources: 11 official site

What does 11 do?

11.11.11 campaigns for a sustainable, just world by running petitions, awareness campaigns and partnerships that combat exploitation of people and nature, aiming to secure a dignified existence for everyone, both in Belgium and internationally.

Sources: 11 official site

Recommendations

AI visibility

11 scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

11 has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #301,504 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 11 from memory (October 2026) - a sign these signals are paying off.

Visibility - 40/100

Trust - 26/100

Recommendation likelihood - 50/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to 11: 1199SEIU (74/100), ZorgSpectrum (75/100), 14th Street Y (74/100), 206 Tours (74/100).

A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).

Category leader: Change.org (97/100).

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