Danmarks nummeroplysning
118.dk (118.dk) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Telecommunications brands, Other brands, in the 27th percentile of 2740 Telecommunications brands.
118.dk was a Danish directory assistance service that helped users quickly find telephone numbers and contact information for individuals and businesses in Denmark. It operated as a centralized number lookup platform aimed at Danish consumers and companies. The service has since ceased operation and is no longer active, though it was previously regarded as a reliable source for personal and business contact details within Denmark.
| Brand Name | 118.dk |
|---|---|
| Domain | 118.dk |
| Industry | Telecommunications, Other |
| Main Competitors | Krak (79/100), De Gule Sider (70/100), Eniro (78/100) |
Moz Domain Authority 32/100 vs category average 43 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,103,282 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
118.dk appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "At hjælpe danskere med at finde telefonnumre og kontaktoplysninger hurtigt og nemt." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 118.dk?", Claude could identify the brand as of October 2026. 118.dk is a Danish online directory service that lets users search for phone numbers, addresses, and contact information for people and businesses in Denmark, similar to a digital phone book. It operates alongside Denmark's 118 directory assistance phone number service. Best known for being Denmark's go-to online phone directory for finding personal and business contact information.
When asked "Best brands similar to 118.dk?", Claude would recommend 118.dk as of October 2026. It's one of the most recognized directory lookup services in Denmark, so it's a natural mention for similar telecommunications directory tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
118.dk's main competitors in Telecommunications: Krak (79/100), De Gule Sider (70/100), Eniro (78/100).
Sources: Brand Analyzer scan
118.dk has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 12, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 118.dk official site
118.dk scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 118.dk official site
118.dk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 118.dk official site
118.dk offered a number lookup (nummeroplysning) service that let users search for telephone numbers and contact information for both individuals and businesses in Denmark.
Sources: 118.dk official site
118.dk was a Danish directory assistance service designed to help users find telephone numbers and contact information for people and businesses across Denmark. It functioned as a centralized number lookup platform but has since been shut down.
Sources: 118.dk official site
118.dk provided a service that allowed Danish consumers and businesses to search for telephone numbers, addresses, and other contact details for individuals and companies throughout Denmark.
Sources: 118.dk official site
118.dk was used by Danish consumers and businesses who needed to look up telephone numbers and addresses for people or companies within Denmark.
Sources: 118.dk official site
118.dk scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
118.dk has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,103,282 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check, Claude could already identify 118.dk from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 118.dk: Zitius (73/100), Zappware (73/100), AAC Technologies (72/100), Actifai (72/100).
A step up - brands to learn from: ZPE Systems (81/100), Zone.eu (81/100).
Category leader: GoTo (97/100).
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