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Krak (eniro.dk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Marketing & Advertising brands, Technology brands, in the 71st percentile of 33223 Other brands.
Krak (eniro.dk) is a Danish local search and directory platform that helps users find phone numbers, addresses, and contact information for businesses and individuals. It offers maps, route planning, and street-level photos to support local search. Krak serves both consumers looking for local services and business owners seeking visibility, positioning itself as a comprehensive directory and navigation tool within Denmark's local search market.
| Brand Name | Krak |
|---|---|
| Domain | eniro.dk |
| Industry | Other, Marketing & Advertising |
| Main Competitors | De Gule Sider (70/100), Eniro (79/100), Google Maps, Google Search (79/100), Yelp (76/100), 118information (72/100) |
Moz Domain Authority 56/100 vs category average 37 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #320,846 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Krak has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Find telefonnumre og adresser på firmaer og personer. Søg efter services, produkter, kontaktinformation, kort, ruteplan og gadefotos." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Krak?", Claude could identify the brand as of October 2026. Krak is a Danish online directory and mapping service, historically known for its printed and digital maps of Denmark and business listings, and it operates under the Eniro Group which also runs eniro.dk. Best known for Danish online maps and business directory service.
When asked "Best brands similar to Krak?", Claude would recommend Krak as of October 2026. It's a well-known Danish directory and mapping brand, so it would be relevant if someone asked about local search or directory services in Denmark.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Krak's main competitors in Other: De Gule Sider (70/100), Eniro (79/100), Google Search (79/100), Yelp (76/100), 118information (72/100).
Sources: Brand Analyzer scan
Krak has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 39, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Krak official site
Krak offers a local search platform that includes a business and personal directory with phone numbers and addresses, interactive maps, route planning tools, and street-level photographs to assist users in locating and navigating to businesses or addresses in Denmark.
Sources: Krak official site
Krak scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Krak official site
Krak is a Danish local search and directory service accessible via eniro.dk, providing phone numbers, addresses, and contact information for businesses and individuals in Denmark.
Sources: Krak official site
Krak enables users to search for businesses, services, and people by name, location, or category, returning contact details such as phone numbers and addresses. It also provides maps, route planning tools, and street-level photos to help users navigate to specific locations.
Sources: Krak official site
Krak can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Krak official site
Krak is used by consumers in Denmark seeking contact information, directions, or local services, as well as by business owners who want their companies to be visible and findable through the platform's directory and search features.
Sources: Krak official site
Krak is known for being a long-standing Danish directory service that combines business and personal contact lookup with mapping features, including street photos and route planning.
Sources: Krak official site
Krak scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Krak has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #320,846 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Krak from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Krak: ENGL Amplification (78/100), EnergyCasino (78/100), Enitharmon Editions (78/100), Employment.en-japan (78/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.